Traditionally, a publication is “rare” if an active collector or bookseller expects to see it in the marketplace only once in a great while. Perhaps less than 6 copies might be traceable on the internet.
CJ grew up admiring books. His family owned a small bookstore throughout his early childhood, and he would spend weekends flipping through book after book, always sure to read the ones that looked the most interesting. Not much has changed since then, except now some of those interesting books he picks off the shelf were designed by his company!
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