January 10, 2015 in 

Advertising is making products or services visible to the general public through paid announcements in various media. Advertising found within books – usually inside covers and endpapers – serves to publicize other books or products which might interest readers, whether by the same author, on similar topics, or products they assume might be helpful for readers. Adverts also generate income for publishers/booksellers who rely on them, so these commercially produced books often contain advertisements.

Book adverts serve two main functions. First, they aim to promote other books published or sold by the same publisher, bookseller, or company that has paid to advertise their product(s). Adverts may also be used to publicize special offers and events.

Adverts can usually be found in books produced for commercial sale, including novels, textbooks, and non-fiction works. While advertisements may occasionally appear in academic books and journals produced by universities and research institutions, their presence can sometimes be rarer.

Two primary forms of book advertisements are paid for by publishers or booksellers and by companies seeking to market their products. Publisher-inserted adverts usually appear inside book covers and endpapers and may refer to similar works by the same author, similar subjects, or products the publisher or bookseller thinks might benefit readers. Company adverts usually appear on back covers and promote products like books, DVDs, or computer games they believe might appeal to readers.

Related Entries

About the author 

CJ McDaniel

CJ grew up admiring books. His family owned a small bookstore throughout his early childhood, and he would spend weekends flipping through book after book, always sure to read the ones that looked the most interesting. Not much has changed since then, except now some of those interesting books he picks off the shelf were designed by his company!

Leave a Reply

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Direct Your Visitors to a Clear Action at the Bottom of the Page

E-book Title