Off-the-page attention refers to the attention that a book can generate through marketing and other means outside of its own physical page.
Off-the-Book-Page Attention is defined as the process of attending to the text beyond the book’s cover. This can include but is not limited to, features such as the blurb, author’s note, illustrations, and back cover text. While cover art and design are important in catching a reader’s eye, off-the-page attention can make the difference between a book being picked up and actually being read.
Off-the-page attention refers to the attention that a book can generate through marketing and other means outside of its own physical page. This can include things like online marketing, word-of-mouth promotion, and social media chatter. In many ways, off-the-page attention is what can make or break a book’s success.
The most obvious use for off-the-page attention is to generate excitement and interest in a book before it is released. This can help create a “buzz” around the book which can make people more likely to buy it when it comes out.
There are a number of reasons why off-the-page attention is so important. For one, it can help to set the tone for the book. The blurb, for example, can give readers a taste of what the book is about and what they can expect. Author’s notes can also be helpful in this regard, as they can provide context for the book or give readers a glimpse into the author’s process. Additionally, illustrations can help to break up the text and add visual interest. And finally, the back cover text can be used to summarize the book and provide further information about the author.
Off-the-Book-Page Attention is important for books because it helps to ensure that readers are engaged with the text and are able to understand and appreciate the story. This type of attention also allows for books to be more memorable, as readers are able to connect with the characters and events on a personal level.