“Word of mouth” (WOM) advertising is when satisfied customers tell other potential customers about a product or service. WOM advertising can be an important part of your book’s marketing and advertising campaign because it is often more effective and trustworthy than paid advertising.
When it comes to books, WOM advertising can take many different forms. For example, a satisfied reader might tell their friends and family about a great book they’ve read, post a positive review online, or even recommend the book to their book club.
There are a few different ways that you can encourage WOM advertising for your book. First, make sure that your book is high quality and worth reading! This may seem obvious, but it’s important to remember that WOM advertising only works if people are actually enjoying your book.
Second, let your satisfied readers know that you would appreciate them spreading the word. This can be as simple as including a note in your thank-you page or sending an email to people who have posted positive reviews of your book.
Finally, make it easy for people to recommend your book to others. This could mean creating shareable graphics or providing a link to your book’s page on Goodreads or Amazon.
By encourage WOM advertising, you can help create a buzz around your book and reach new readers organically.
There are many reasons why Word of Mouth (WOM) is important for books advertising. First, WOM is one of the most trusted forms of marketing. People are more likely to believe recommendations from friends, family, and even strangers, than they are to believe marketing messages from brands.
Finally, WOM is more sustainable than other marketing channels. If people keep recommending books to each other, the books will continue to sell, without the need for constant marketing.
In conclusion, WOM is important for books advertising because it is trustworthy, effective, efficient, and sustainable.