Word-of-mouth (WOM) advertising occurs when satisfied customers tell other potential customers about your product or service. WOM is integral for book advertising because it is reliable, efficient, and sustainable.
WOM advertising of books can take many different forms. A reader might share their positive opinion of an excellent read with friends and family, post an online review, or even recommend it to their book club.
Ensure your book is high-quality and worth reading; word-of-mouth advertising only works if people enjoy reading your work! Remembering this fact will go a long way toward increasing word of mouth for your book.
Second, make your readers aware of your appreciation for them spreading the word about your book. This could involve including a note on your thank-you page or emailing people who have posted positive reviews.
Lastly, make it easy for readers to recommend your book by creating shareable graphics or providing links directly to its page on Goodreads or Amazon.
By encouraging word-of-mouth (WOM) advertising for your book, you can generate excitement about its release and reach new readers organically.
For many reasons, word-of-mouth (WOM) advertising can be precious for book promotion. First and foremost, WOM marketing is one of the most trusted forms of promotion – people tend to trust recommendations from friends, family, and strangers over brand marketing messages from companies.
WOM marketing channels are also more sustainable; sales will continue without constant promotion when people keep recommending books to each other.