A crossover is a type of printing that combines two or more printing processes in a single operation. It saves time and money or produces a more complex or unusual print job.
There are many crossovers, but the four-color process crossover is the most common. This involves printing all four colors of CMYK (cyan, magenta, yellow, and black) in one go – rather than each color being printed separately. It can be much faster and cheaper for large print jobs.
To create something complex or time-efficient, other crossovers might combine two printing processes- offset and digital onto one sheet.
Crossover printing can help you save money and time on your next print job and produce something more unusual or complex. Talk to your printer about whether it could work for your project.
In fiction writing, crossover refers to combining two or more genres within a work. In publishing terms, it’s an important part of marketing and reaching new audiences: by crossing over into another genre, publishers can attract readers who might not usually pick up their book – say, fans of sci-fi trying out romance after reading recommendations from friends or seeing good reviews online.
Crossover also has commercial benefits: books marketed as cross-genre hits often sell better than those confined by one category only; publishers may use crossover tactics to increase visibility for particular authors or series too – if mystery novels are big sellers for an author then marketing story ten as a ‘crossover between mystery/suspense’ might appeal to even more readers.
Overall, the crossover is an important tool for publishers/authors seeking broader reach/new readerships because they can mix genres carefully and create books that will appeal widely – with increased sales potential, too.