If you’re a writer looking for a creative way to promote your work, author bookmarks are an excellent choice. Believe it or not, some people still read traditional paper and hardcover books and what better way to hold your place in your favorite book than by using a bookmark? Since bookmarks are the go-to method for keeping one’s place in a book, author bookmarks can be a wise marketing tool. With author bookmarks, a writer can promote their website, other books, events, and promotions.
Author bookmarks can contain the same information found on a business card or flyer and can serve as a way to keep your customers connected with your projects and upcoming titles. You can even include call to actions on your author bookmarks, urging readers to sign up for email updates, join your book club, follow you on social networking sites and social media platforms.
Here are a few ways you can use author bookmarks to market and promote your books:
Free Bookmark with Purchase Promotion
You can run a promotion where you give your readers a free bookmark highlighting a different book than the one they just purchased. Since bookmarks are relatively inexpensive to have printed up, this can be a great way to market to your readers and potentially boost your percentage of repeat buyers.
Promote your Website
By adding your website address to your author bookmark, readers will have quick access to your website information and are more readily able to share the link with friends and family.
Add a Call to Action
Use your author bookmark to urge your readers to take a specific action, whether it’s signing up for your email list, joining a book club, or leaving an online review of your book.
Promote your Social Networking Sites
Just about everyone uses some form of social networking these days. Keep your readers in the loop about how they can connect with you on various social networking platforms.
Show off Pictures, Book Illustrations, and Visually Appealing Graphics
An author bookmark is also a great way to show off photos, book art illustrations, or inspirational pictures. You can even add a responsive graphic – such as a QR code – that will allow the reader to go directly to your website or blog.
Author bookmark ideas and examples
Below are author and book bookmarks with some notes about what makes them standout.