A book blog tour is an excellent marketing strategy and also a good opportunity for authors who are about to publish their new books.

Emerging Through The Crowd By A Book Blog Tour

Traditional and self-published authors alike know that their books need exposure to find new readers. Of all the ways for a self-published author to promote their work, book blog tours remain one of the surest ways of gaining interest and awareness in your books.

If you’ve never heard of a book blog tour before, the best way I can think to describe it is like a digital version of a book signing–a place where your target readers are hanging out–so you can meet them and tell them about your book.

Getting The Best Out Of A Book Blog Tour

Book blog tours are comprised of different people’s blogs across the internet that all showcase your book to their followers, who are targeted readers of your genre. Furthermore, a book blog tour allows an author to “appear” on multiple book blogs in a span of 1 to 4 weeks to promote an up-and-coming book. The appearances on these book blogs consist of a variety of online activities for the author, from writing guest blog posts, engaging in interviews, posting book excerpts and more. Consequently, the greater number of guest post blogs you can appear on, particularly from book bloggers, the more you will expand your audience and extend your reach.

What is a Book Blog Tour and Why Should You Consider Doing One? https://t.co/sTOLNC7Bl6 via @WritePubSell #mondayblogs #amwriting

— Alexa Bigwarfe (@katbiggie) June 25, 2018

How Do These Tours Work?

Blog tours are useful in selling books. But most importantly, the main purpose is to actively get your name out to your potential readers, who then continue to spread the word to their friends.

Therefore, by showing up on several of their favorite blogs on social media, potential readers are more likely to give your book a chance.

Each blog tour stop enables authors to attract lots of new readers and social media fans, with the potential of reaching a worldwide audience and creating a following.

Blog tours are one of the best book marketing strategies around.

On Your Way To Get Global Impact

If you want to get your book known on a global level, a book blog tour is an economical way to market your book to the people who would most like to read it.

Self-published authors aren’t the only ones taking advantage of blog tours. Even large publishers and many bestselling authors are going on interviews from a blog post of bloggers and interviewers from around social media and the web. Moreover, there are many bloggers whose reach extends beyond tens of thousands of readers through blog post… imagine being exposed to their entire group of readers!

The problem is that not all blogs and book tours are the same. However, some blog tours will accept any genre of a book while others are specific to a certain niche. Prices vary, as do the quality of the blogs that participate (naturally, you want to appear on established sites with a solid readership).

Check Out What May Work For You

Below is the most comprehensive list of book tours on the net, featuring every quality book blog tour service that we know of. Not only can you see all the book blog tour services and their genre expertise, but you can see the price of each package and how many blog stops are included. So use the below list to find the best book blog tour service for your budget.

Conclusion

The primary objective of a book blog tour is online exposure and publicity through blog postings. Even more, a book blog tour is also one of the best alternatives for authors who wish to avoid promoting their books in every bookstore around the country.