The Essence of Insurance Website
Insurance is important! Whether it is health insurance, car insurance, homeowner insurance or life insurance, insurance is something everyone has in one form or another. Insurance can save you hundreds or thousands of dollars when it comes to home or auto repairs or healthcare expenses. A well-designed insurance website is based on ease of use, web design, interactivity, content, innovation, design, and use of technology.
The Following 10 Insurance Websites Do It Best:
Humana-One. Humana-One offers individual insurance plans. Individual health insurance has a tendency to be pricey, Humana-One does a great job of categorizing individual health insurance plans based on co-pays, deductibles or short-term plans. This website is very easy-to-use and should allow you to find the insurance you want in no time at all.
Farmers Insurance. Whether you are looking for the home, auto or business insurance, Farmers insurance website has a simple layout that is easy to use and navigate. The home page is easy-to-follow. If you know what you want, just simply click on the appropriate heading and explore.
We ran a competitive UX benchmark study across four health insurance websites. We gave each website a #UX Score 📊 based on Ease of Use, Trust and Credibility, Appearance, as well as Task Success. ✅
— UserZoom Inc. (@UserZoom) September 7, 2018
State Farm Insurance. Auto, home, renters, motorcycle, life, and banking insurance are all offered through State Farm. Insurances vary by location and State Farm does an excellent job of tackling geography on their website. Simply enter your zip code to find insurance, find an agent or submit a claim online.
Highmark Blue Cross Blue Shield. Highmark BCBS offers health insurance to individuals, Medicare-eligible individual and groups and companies across the United States. It allows individuals to shop for insurance based on their needs as an individual, family or company. Users can get quotes, make side-by-side comparisons of different plans and read up on healthcare reform. Prior to purchasing insurance, users can also find out if their current hospital, provider, and pharmacies are covered under Highmark. If you already have Highmark insurance, create a user name and log-in. With a Highmark account, you can manage your spending, view EOBs and read up on issues affecting your health. The straight-forward and simple design allows anyone to easily navigate Highmark’s website.
Erie Insurance. Offering a wide-variety of insurance (including home and auto), Erie Insurance has an easy-to-navigate website. Simply click on the type of insurance you are looking for and land on a page with plenty of information. Erie subscribers can also pay bills or submit claims electronically.
Health America/Health Assurance. Health America/Health Assurance offers individual and group health insurance coverage. With a simple page design, users are able to navigate through the insurance world with little to no knowledge of insurance. Tell Health America what you need and they’ll point you in the right direction.
The Best Insurance Agency Websites
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Medicare. The Medicare website is a government-run website that provides information on enrollment, the different types of Medicare and allows users to compare plans. For an older population, the Medicare site emphasizes large fonts, more pictures, and easy-to-distinguish navigation.
EHealthInsurance.com. If you don’t know exactly what you are looking for or the types of insurance in your region, visit EHealthInsurance.com. This site has an easy-to-follow layout that allows you to search for insurance and get quotes based on where you live. The site focuses more on serving customers rather than a flashy design.
Progressive. Progressive insurance has a simple web design with a catchy slogan “Bundle Big and Save.” Instead of reading through large amounts of text, simply click on the graphic of the type of insurance you want to learn about (you may be clicking on a car, home, truck or even a boat.
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