In the printing and publishing world, “reflective copy” refers to text or images printed on a reflective surface. This could be glossy paper or even metallic substrates. It makes the result look shiny and bright, making print projects more appealing overall.
Reflective copy is in different print materials like brochures, magazines, posters, catalogs, and packaging. Adding something reflective into the mix, you’re giving your work an extra element that draws people in – it looks sophisticated. Yet, it stands out from other printed pieces because it has this extra sparkle.
You can use techniques such as spot varnish, UV coating, or lamination to achieve a reflective effect. They exist to put either a glossy or metallic layer over what’s been printed so that light reflects off it and gives an almost wet-looking shine. Spot varnish adds clear varnish only to some bits (like headlines), which creates areas of matt contrasted against gloss – giving depth and shine. UV coating is where everything gets covered in a high-gloss finish so that reflection is even across every bit of what’s there; laminating does this, too, but with thin plastic layers for protection and reflectivity.
Adding reflective copy can be transformative: visually arresting and immediately looking more professional (for anything). Drawing attention specifically to specific parts (like headlines, logos, or big pictures) makes them stand out and seem closer-to-hand than anywhere else on the page – plus, it suggests quality by highlighting elements enjoyed.