Copy, as a term, has many different connotations. In the printing industry, copy refers to the text and images that make up the content of a printed piece. This can include everything from flyers and brochures to magazines and books. The copy is what gives a printed piece its purpose and meaning.
Copy can be either original or previously published. Original copy is created specifically for the printed piece in which it will appear. This could be anything from a new slogan to a story written specifically for the piece. Previously published copy, on the other hand, is text or images that have been published elsewhere and are being reused in the new piece. This could be anything from an article that appeared in a magazine to a picture that was taken from a website.
The copy for a printed piece is important for a number of reasons. First, it is what will ultimately determine what the piece is about and what its purpose is. Second, the copy is what will engage the reader and make them want to read more. And finally, the copy is what will sell the piece to the reader and convince them to take action.
When creating copy for a printed piece, there are a few things to keep in mind. First, the copy should be clear and concise. It should get straight to the point and not try to be too clever. Second, the copy should be interesting and engaging. It should be written in a way that will make the reader want to learn more. And finally, the copy should be persuasive. It should convince the reader to take action, whether that is to buy a product, sign up for a service, or simply learn more about the topic at hand.
Copy is important to printing for a number of reasons. First, copy provides the text that will be printed. This is important because the text is what conveys the message of the print piece. Without copy, there would be no message to convey. Second, copy can be used to create visual interest. This is done through the use of layout and design. By using different fonts, sizes, and colors, copy can be used to create an attractive and visually appealing print piece. Finally, copy can be used to create a sense of urgency or importance. By using words such as “act now” or “limited time offer,” copy can encourage the reader to take action.