Printers use indicia, small markings located discreetly on a printed piece like the margin or inside back cover, to identify themselves and track print jobs throughout production. They allow differentiation between different printers and provide contact information and web addresses.
Envelopes and mailpieces also utilize indicia to signify that they were commercially printed rather than done by hand. Using indicia is crucial for automated machinery used in mail processing, as it can only recognize specific types of print.
Some printers incorporate special effects like embossing or foil stamping to make indicia more appealing. Meanwhile, others opt for a simple logo or company name. The key is ensuring the indicia is legible and easy to read.
Indicia refers to the text on magazine and newspaper back covers containing publication details such as address, date of publication, volume number, issue number, etc. It may sometimes include a brief message from the editor or publisher.
Indicia serves two purposes. Firstly, it helps readers identify the source when referring to an article or advertisement later. Secondly, publishers utilize this space to promote other products/services or express gratitude towards subscribers and advertisers.
The selection of appropriate indicia plays a significant role in maintaining high-quality printing standards. By carefully choosing indicia for each job, common issues such as registration problems, poor ink adhesion, and overall print quality can be avoided. Indicia contributes positively to enhancing the final product’s overall quality.