Indicia are small marks on a printed piece that identify the printer, often in a discreet location such as the margin or inside back cover. They are used to distinguish one printer’s work from another’s and to track a given print job as it moves through the production process. Many printers include their contact information and web address in their indicia.
Indicia are also used on envelopes and other mailpieces to indicate that the piece was printed commercially and not by hand. This is important for mail that will be processed by automated machinery, which can only read certain types of print.
Some printers add special effects to their indicia, such as embossing or foil stamping, to make it more eye-catching. Others use a simple logo or company name. The important thing is that the indicia is clear and easy to read.
Indicia is a term used in the printing industry to describe the small print often found on the back cover of magazines and newspapers. This text usually contains the name and address of the publication, as well as other relevant information such as the date of publication, the volume and issue number, and the like. In some cases, the indicia may also include a brief message from the editor or publisher.
The purpose of indicia is twofold. First, it serves as a way to identify the publication in which the article or advertisement appears. This is important for readers who may want to refer back to the piece at a later date, or for those who want to be able to identify the source when quoting from it. Second, the indicia provides publishers with valuable space that can be used to promote other products or services, or to thank subscribers and advertisers.
Indicia are an important part of printing because they help to ensure that the finished product is of high quality. By carefully selecting the right indicia for each job, printers can avoid common printing problems such as registration issues, poor ink adhesion, and poor print quality. When used correctly, indicia can help to improve the overall quality of the finished product.