January 10, 2015 in 

Caps and Small Caps are two common elements of typography. All capital letters (short for “capital letters”) consist of all uppercase letters of equal height; this allows all capitals to appear larger than lowercase ones and creates powerful visual effects. On the other hand, small capital letters (SCL) are smaller versions of uppercase ones used often in newspapers and magazines to save space while being useful to start sentences, names, or places as well as emphasize or make words stand out more.

Though all capitals can effectively convey an emphasis, when used over larger sections of text, they can become difficult for some readers. Therefore, small capitals are usually preferred instead.

Typography offers many possibilities when it comes to using capitals and small capitals in typography; here are just a few:

1. Establish emphasis:
Capital letters can be used to emphasize short text sections, such as headlines. Small capitals work best with longer passages.

2. Develop a Visual Hierarchy:
Capital and small capital letters help create a visual hierarchy.

Use larger letters for items of greater significance, while smaller letters indicate those with lesser importance.

Capital and small capital play an essential role in two ways. First, they add visual interest by adding contrast; second, they can call attention to specific components or elements within designs. Used effectively, capitals and small capitals make any design more visually attractive and engaging. In contrast, when used to emphasize words or phrases, it draws the reader’s eye right where you need it most.

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About the author 

CJ McDaniel

CJ grew up admiring books. His family owned a small bookstore throughout his early childhood, and he would spend weekends flipping through book after book, always sure to read the ones that looked the most interesting. Not much has changed since then, except now some of those interesting books he picks off the shelf were designed by his company!

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