January 10, 2015 in 

Caps and Small Caps are two common features of typography. All capitals (short for “capital letters”) are letters that are all the same height, whether lowercase or uppercase. This makes them appear much larger than lowercase letters and can be used to create a powerful visual effect. Small caps (short for “small capital letters”) are a smaller version of uppercase letters. They are often used in newspapers and magazines to save space. They are used to start sentences, names, and places. Capitals can also be used to emphasize or make a word stand out.

While all capitalss can be used for emphasis, they are not always the best choice. When all caps are used for large blocks of text, they can be difficult to read. For this reason, small capitals are often used for longer sections of text.

There are many different ways to use capitals and small capitals in typography. Here are a few examples:

1. Create emphasis:

All capitals can be used to create emphasis. This is often done for headlines or other short sections of text. For longer sections of text, small capitals are usually a better choice.

2. Create a visual hierarchy:

Capitals and small capitals can be used to create a visual hierarchy.

You can show which ones are of greater importance by using larger letters and which are of lesser importance by using small letters.

Capitals and small capitals are important for two main reasons: first, they help to create visual interest and add contrast to a design; second, they can be used to add emphasis or call attention to a particular element. When used effectively, capitals and small capitals can help to make a design more visually appealing and engaging. When used for emphasis, they can help draw the reader’s eye to a particular word or phrase.

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About the author 

CJ McDaniel

CJ grew up admiring books. His family owned a small bookstore throughout his early childhood, and he would spend weekends flipping through book after book, always sure to read the ones that looked the most interesting. Not much has changed since then, except now some of those interesting books he picks off the shelf were designed by his company!

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