January 10, 2015 in 

Small caps are a type of lettering in which the capital letters are reduced in size relative to the lowercase letters. They are often used for emphasis or as a visual device to add interest to a document or piece of text. Small caps are usually the same height as the lowercase letters, but they can also be slightly taller or shorter.

Small caps can be used for a variety of purposes, such as to add emphasis to a word or phrase, to create a visual hierarchy within a document, or to add a decorative touch to a piece of text. They can also be used in logo design, on business cards, or in other marketing materials.

When used for emphasis, small caps can be a helpful way to draw attention to a particular word or phrase. They can also help to create a sense of hierarchy within a document, with the smaller letters being used for less important information and the larger letters being used for more important information.

In logo design, small caps can be used to create a more sophisticated and stylish look. They can also help to make a business name or website address stand out. On business cards, small caps can be used to add a touch of elegance or to make a name or title stand out.

In general, small caps are a versatile lettering style that can be used for a variety of purposes. When used correctly, they can help to add visual interest, emphasis, or decoration to a document or piece of text.

Small caps are an important part of lettering for many reasons. They help create visual interest and contrast, add personality and style, and can even be used to emphasize certain words or phrases. When used correctly, small caps can really make a piece of lettering stand out and give it that extra bit of pizzazz.

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About the author 

CJ McDaniel

CJ grew up admiring books. His family owned a small bookstore throughout his early childhood, and he would spend weekends flipping through book after book, always sure to read the ones that looked the most interesting. Not much has changed since then, except now some of those interesting books he picks off the shelf were designed by his company!

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