See dust jacket.
A book jacket, also known as a dust jacket, dust wrapper, or dust cover, is a piece of paper wrapped around the outside of a book, usually printed with an illustration or design. The primary purpose of the book jacket is to protect the book from wear and tear, but it can also be used to market the book to potential readers.
The term “book jacket” was first used in the early 1900s, but the concept of wrapping paper around a book is much older. Early book jackets were made of plain paper, but later jackets were often decorated with illustrations, often printed on both the front and back. The first book jackets were usually white, but book jackets today come in a variety of colors and designs.
Book jackets are usually removable, so that they can be easily replaced if they become damaged. Some book jackets are also reversible, so that the design can be changed depending on the reader’s taste.
Book jackets are an important part of the book publishing process, and can be used to great effect in marketing a book. A well-designed book jacket can help a book stand out on a bookstore shelf, and can also be used in online and offline advertising.
A book jacket is the most visible part of a book and is responsible for the all-important first impression. A well-designed jacket can make a book more appealing and increase its chances of being noticed and purchased. For publishers, a good jacket design is an essential part of the marketing process and can play a significant role in the success of a book.
Book jackets are an important part of the book publishing process. They help to market the book and make it more appealing to potential buyers. They also play a role in protecting the book from damage.