Business organizations all around the world invest lots of resources in marketing and promotional activities to improve sales and expand the customer base. Marketing has been very vital in informing and educating consumers as marketers identify consumer needs and want and the ways such needs must be met. The more marketing strategies are directed at […]

Marketing myopia was coined in 1960 by Theodore Levitt. It is a term that summarizes what business owners focus on and what they neglect through the act of fear or omission. Most times, business entities focus on the immediate needs of the organization instead of long-term marketing solutions from the customer point of view. For […]

Learn The Social Media Language The importance of an active social media presence has risen from meh to mission-critical over the past decade. With social media use projected to eclipse 3 billion users worldwide by 2021, it’s become necessary for business owners to learn the language of social media marketing. Social-speak, like many languages, varies […]