What Role Does Marketing Play In Our Society? Things To Know

Business organizations all around the world invest lots of resources in marketing and promotional activities to improve sales and expand the customer base. Marketing has been very vital in informing and educating consumers as marketers identify consumer needs and want and the ways such needs must be met. The more marketing strategies are directed at […]


What Is Marketing Myopia? Complications And Dealing With The Problem

Marketing myopia was coined in 1960 by Theodore Levitt. It is a term that summarizes what business owners focus on and what they neglect through the act of fear or omission. Most times, business entities focus on the immediate needs of the organization instead of long-term marketing solutions from the customer point of view. For […]


Social Media Marketing to Drive Traffic and Sales

Guide for Authors, Bloggers, and Business Owners

Learn The Social Media Language The importance of an active social media presence has risen from meh to mission-critical over the past decade. With social media use projected to eclipse 3 billion users worldwide by 2021, it’s become necessary for business owners to learn the language of social media marketing. Social-speak, like many languages, varies […]


Ultimate Internet Marketing Secrets

Internet marketing, also called online marketing can be partial to a bizarre riddle. Unlocking its secrets could cause sleepless and head-scratching nights for young entrepreneurs.  How often have you heard of successful businesses that have left no question unanswered in creating an apparently perfect website to market their company online? It’s fairly standard as this […]

ClickFunnels Guide 2020: What is it And How Can it Help Your Business?

What is ClickFunnels and how can it help your business? As a business owner, setting up your own online store is important to achieve access. Almost everything nowadays is digital, so riding your business in the technical wave is essential. One of the most famous tools for that purpose nowadays is ClickFunnels. If you’re not […]