ClickFunnels Guide 2020: What is it And How Can it Help Your Business?

by CJ McDaniel // July 17  

What is ClickFunnels and how can it help your business? As a business owner, setting up your own online store is important to achieve access. Almost everything nowadays is digital, so riding your business in the technical wave is essential.

One of the most famous tools for that purpose nowadays is ClickFunnels. If you’re not an entrepreneur, business owner, or anything of the sort, you might not have heard of it before. 

But ClickFunnels has been increasing its popularity in recent years, and rightly so. In this article, we are going to discuss the in-depth details of ClickFunnels, its features, perk, and how it can help your business. 

Let’s start!

What Does Clickfunnels Do Exactly?

ClickFunnels is a sales funnel builder that allows business owners to develop a comprehensive sales funnel that can advertise, sell, and distribute their products online. This automates a full sales cycle in all stages of the buying process.

Basically, it allows users to: 

  • Create upsell and downsell pages that let users increase their overall income.
  • Create consumer follow-up through multiple approaches to help them convert more easily.
  • Take new clients through a multi-phase sales process that helps increase consumer lifetime value.
  • Create a high-quality landing page quickly, which can be used to catch leads and sell goods online.
  • And many more! 

The best part? You don’t even need an ounce of technical knowledge to start using ClickFunnels. So if you want to automate and change the way you conduct your business entirely, this tool is perfect for you.

What Are the Things to Use Clickfunnels For?

ClickFunnels is used as a medium for selling goods online, which would turn visitors into leads and move them through the sales funnel until they become loyal customers.

The whole process includes payment collection, upsell, and order bump product marketing, follow-up messaging, and more.

There are several ways to use ClickFunnels. But if you want to learn about the main ones, you can use it for:

  • Creating a Membership Site
  • Running a Webinar
  • Selling a service
  • Selling a product
  • Capturing leads
  • And more!

If you think a flat website is going to do your business good results, there have been studies that show how sales funnels are about 54% more effective in converting visitors into paying customers.

Want those numbers? ClickFunnels can help you with that.

How Does Clickfunnels Work Exactly?

ClickFunnels works in a very easy way– it helps you build sales funnels that will turn visitors into leads. After that, it will get pretty close to them until they probably wind up being your actual customers on a payment page. 

Not only does it allow you to receive payments, but it will also monitor how every page in your funnel is doing.

Compared with conventional tools that require loads of technological knowledge to be set up, ClickFunnels lets you do it with only a few button clicks. 

It has all the resources installed that need a good selling funnel to be built and operated, so you can start making revenue quicker.

Here are some reasons why ClickFunnels is a league away from other tools: 

  • Has the option of sending follow-ups to your leads before making a purchase.
  • It comes with an advanced traffic statistical tool that you can retarget to increase your traffic sales.
  • It helps you implement the payment system and begin receiving payments on every page of your website within minutes. 
  • Sales funnel that you can push traffic within minutes of creating it is incredibly simple to create.

Who Are Those Who Can Use Clickfunnels?

ClickFunnels can be used by any individual or business that needs to generate sales or leads. Like: 

  • Non-Profits
  • Physical product sellers
  • Affiliate marketers
  • Book authors
  • Small Business owners
  • Coaching / consulting business owners
  • Ecommerce store owners
  • Freelancers
  • Agencies

For any type of business, there are many pre-constructed funnels that you can use instantly or edit as per your needs.

How Can You Use Clickfunnels?

ClickFunnels is very easy to use. It features an intuitive user interface and several training parts that you can find inside the tool. 

There are several training pieces and tutorials within the ClickFunnels editor that will direct you through making a funnel step-by-step and producing a funnel within a few minutes.

Their drag-and-drop page builder is so easy that even non-techy people can use it to swap every aspect they like and tailor the pages to their needs.

If you want a more comprehensive guide, you can watch an official training video on how to get started with ClickFunnels funnel builder:

There are also other training videos you can watch on their Youtube Channel!

How Do You Make Clickfunnels Work for You?

ClickFunnels is a game-changer business tool. 

However, you can only maximize its features and benefits in the services or products you sell if you are willing to spend time and money enhancing your sales funnel.

You need to build your ladder of value which will help you draw leads.

But if you aren’t into business, then it might not be a good idea for you to learn more about ClickFunnels.

How Much Is Clickfunnels?

You get access to all sorts of benefits when you enter ClickFunnels to help you develop and promote your business online, including:

  • ClickFunnels Member Community
  • Actionetics – Follow-Up Funnels
  • Backpack – Easy Affiliate System
  • Etison Editor – Simple Web Page Creation
  • ClickFunnels – Smart Funnel Builder

The pricing model of ClickFunnels is ideal for businesses of just about any scale, even if you start from scratch. It begins with a free 14-day trial and then starts at $97 / month afterward. 

You just have to create your funnel and start selling for six whole weeks, and then you have to make $97 before you can start making income from the investment.

If you are looking to scale and need the opportunity to create an infinite number of funnels, then the ClickFunnels Etison suite bundle ($297 / month) should be opted for. 

Using it, you can create unlimited funnels and pages, manage an unlimited number of visitors, and operate unrestricted custom domains.

The most insightful way to approach the ClickFunnels packages is by beginning with the basics and then scaling up afterward.

 If your enterprise rises and you find that more than 20 funnels, 100 pages, or three custom domains need to be installed, you can upgrade to the Etison suite knowing that your investment is worth it.

If you sign up and realize that you don’t like ClickFunnels, you can cancel without any penalties or fees at any time. There is, therefore, no big risk in trying out this popular business tool.


There you have it — the answer to the common question, “what is ClickFunnels” and all the various ways ClickFunnels can help you make more money online.

Russell Brunson has developed a powerful range of tools and services to aid online businesses and is continuously searching for new ways to support aspiring affiliates, successful entrepreneurs, and online marketers. 

What do you think of ClickFunnels? Do you think it can help grow your business? Please share your thoughts with us in the comments below!

About the Author

CJ grew up admiring books. His family owned a small bookstore throughout his early childhood, and he would spend weekends flipping through book after book, always sure to read the ones that looked the most interesting. Not much has changed since then, except now some of those interesting books he picks off the shelf were designed by his company!