ClickFunnels Review 2020 – Pros & Cons Plus Some of Its Features

by CJ McDaniel // July 17  

If you’re in touch with the digital marketing community, you’ve probably heard about ClickFunnels, the landing page builder that’s leading funnels online sales. We are going deep into the good and the poor in this ClickFunnels review to decide whether ClickFunnels is a legit business marketing app worth exploring, or just overrated.

After its inception, ClickFunnels has made a pretty big reputation, being one of the biggest SaaS (Software as a Service) marketing companies. We guess it’s no wonder users adore ClickFunnels because it’s all about making money for its clients.

More precisely, it’s about delivering software to companies that help them turn visitors to their site into customers. It’s no wonder that ClickFunnels has expanded so strongly in such a short time. 

There’s no denying that it is iconic, but does it mean it’s worth it? If you want to know ClikFunnels’ pros, cons, and everything in between, read more to find out and check our ClickFunnels review!

What Is Clickfunnels?

ClickFunnels is an automated framework that provides multiple tools to help people build webinars, landing pages, sales pages, and more. It also has a long list of page templates and funnel templates as a sales page and landing page designer and editor.

To ensure success, ClickFunnels provides several different pages when people want to set up a landing page for a webinar registration. 

The webinar template includes a sales page, webinar replay page, live webinar page, thank you page, and landing page. That is just one example of ClickFunnels’ thoroughness.

ClickFunnels makes it easy for users to come up with a brilliant idea, a new product they want to sell, or a dream company, and turn it into a well-designed sales funnel that transforms visitors to your website into clients.

Instead of spending exhaustive periods, such as days, weeks, or months designing your own page or spending a fortune hiring a website developer, ClickFunnels helps make the whole process accessible and smooth to build and implement.

Who’s the Target Market for Clickfunnels?

ClickFunnels is an incredibly successful platform. It allows anyone with a start-up business idea to quickly build landing pages inside sales funnels with a solid track record of conversion achievement.

What makes ClickFunnels particularly useful is that it is created to assist all entrepreneurs to build their own pages without requiring any programming skills or website design know-how.

ClickFunnels did all of the work in advance, and now people can point and click until their page is just what they wanted. 

Everyone who has a concept, product, or service that they would like to sell will profit from ClickFunnels.

What Are Some of the Features of Clickfunnels?

ClickFunnels is the only platform that builds sales funnels with landing pages. In contrast to its rivals, it has so many features that it’s difficult to list them all. For starters, here are some of them: 

  • A/B Testing
  • Activity Dashboard
  • CRM Integration
  • Click-Through Tracking
  • E-mail Integration, Notifications, and Tracking
  • Collections and Communication Management
  • Custom Landing Pages with Customizable Templates
  • Multi-Channel Communication
  • Sales Trend Analysis and Sales Reporting
  • Third Party Integration
  • Contact Database
  • Campaign Analysis
  • Drip E-mail Marketing and Event Triggered E-mail
  • API
  • Affiliate Management
  • Graphical User Interface
  • Performance Reports
  • SEO Management Tools
  • Conversion Tracking and Database Conversion
  • Customer Database and Segmentation
  • Social Media Integration
  • Visitor Tracking
  • Web Forms and Web Analytics
  • Workflow Management
  • Drag and Drop Interface
  • Interactive Content
  • Lead Scoring
  • SMS Marketing
  • Subscriber Management and Workflow Management
  • WYSIWYG Editor and WYSIWYG E-mail Editor
  • Trend Analysis
  • Text Editing; and,
  • Tags and Keywords

What Are the Pros of Clickfunnels?

  1. Good Value

You should be rest assured that a lower-tiered account is a worthwhile option — what you are eligible for is pretty great for a StartUp account. The ClickFunnels Platinum Platinum may not be too much to ask if you have more than 20,000 visitors and need more than 100 pages.

  1. Centralized/All in One

Overall, getting things so centralized is excellent: You can build landing pages, create order forms, and activate all emails from one platform. 

All of this really helps save time and money, resources that you would otherwise have to spend on configurations for hosting, CSS, developers, etc. 

  1. WordPress Plugin

You will also find a handy WordPress plugin that allows you to add pages of ClickFunnels to your WordPress website. It saves so much time and is far less trouble than operating without a plugin between ClickFunnels and WordPress.

For over 20,000 active installs, the Clickfunnels WordPress plugin is also ranked as a good 4.4 stars in the WordPress plugin repository.

  1. Great Handling of Integrations

ClickFunnels manages the application of APIs reasonably well. Payment processors and email autoresponder work efficiently and are easy to handle.

  1. A/B Testing

The built-in A/B testing is awesome as well. Users just have to duplicate a page, edit some changes, and pick the amount of traffic you want to see version A or B.

  1. Drag and Drop Builder

The drag and drop builder is very useful and handy.  It’s so simple to reuse pages and can save templates for later use. Their page builder is quite an attractive element, and they got it off well. It is an easy to use drag and drop builder once you get used to it.

  1. Makes You Money

One of the best things about ClickFunnels is its emphasis on making money for its users. They make your account very easy to make, put up your content, and start receiving payments. Plus, picking up anything is pretty easy — it’ll only take you a few hours to find out how everything works.

What Are the Cons of Clickfunnels?

  1. Constant Changes in UX

The dashboard changes frequently, the flow of creating new pages and funnels shifts, a button moves around, pricing factors change, and so on — and ClickFunnels still seems to be figuring things out. 

UX consistency in software is critical, especially if it’s a solution for business. 

  1. Software Bugs and Outages

ClickFunnels will go down every now and then due to bugs and system glitches. While this doesn’t happen too often, you can do nothing but wait. 

When you invest heavily in ads or drive traffic to your funnels, and a glitch from ClickFunnels takes down your pages for just a few hours, you may lose a lot of money.

It is also hard to say whether your pages are working or not unless you regularly search or wait for angry customers to notice. You may also deal with some flaws when you try to clone pages using the HTML publishing option. 

  1. Dull Customer Service

The software is user friendly, but you can’t say the same about customer support. Usually, they deal great with basic questions. But if you start to ask difficult issues such as advanced features, they aren’t much of a help. 

  1. Very Expensive

The price is one minor downside. There are just two options for pricing, at either $97 a month or $297 a month. This isn’t a big obstacle in the great scale of things. It’s just another investment in your business and you get a nice deal for it.

Is Clickfunnels a Good Investment for Your Business?

Although some people, particularly those who are just beginning their business, might feel like ClickFunnels is too expensive. However, the cost is worth it for anyone serious about growing their business and taking full advantage of everything ClickFunnels offers.

Many of the drawbacks for people are that ClickFunnels is a little more costly than rival platforms like LeadPages or Thrive, that using the funnels needs a continuous subscription and that the customer service is not that useful. 

The reason the cost is worth it is that it has excellent free training and does more than competitor websites. This is something that most ClickFunnels reviews will agree to.


Did you find our ClickFunnels review useful? Whatever service you end up selecting, see how quickly your sales and profits can rise. We hope our ClickFunnels review is helpful in deciding the right service for you!  Good luck with your business!

About the Author

CJ grew up admiring books. His family owned a small bookstore throughout his early childhood, and he would spend weekends flipping through book after book, always sure to read the ones that looked the most interesting. Not much has changed since then, except now some of those interesting books he picks off the shelf were designed by his company!