Marketing myopia was coined in 1960 by Theodore Levitt. It is a term that summarizes what business owners focus on and what they neglect through the act of fear or omission. Most times, business entities focus on the immediate needs of the organization instead of long-term marketing solutions from the customer point of view. For […]
Are you interested in knowing how to become a children’s book author? Then this post is for you. But before you make that big call, you have to be fully prepared for what lies ahead. There are probably hundreds of children’s book writers competing for a handful of publishers and agents out there. So, if […]
How much can an author make per book? This question is popular among authors who are just starting. Figuring out how much you can make as an author isn’t a bad idea. People in other professions ask such questions before they pursue a career in their chosen fields. Sadly, most people believe that newbie author […]
Writing isn’t easy, and it’s not made any easier by outside distractions, whether it’s your family coming for a visit, a pandemic, or a deadline that’s putting a little too much pressure on you. That’s why it’s essential to have a plan for getting and staying productive. In this article, we’ll take a look at […]
Most book marketing efforts focus on connecting and engaging with potential readers, which makes sense. They are the end-consumer of your writing. But if you just focus on your readers, you miss out on the most powerful connections that can support your author career: your fellow authors Putting your focus on building a robust and […]
Figuring out which book cover design or title to use can be a daunting task. The harsh truth is that potential readers will judge your cover and its title. The cover and title tell so much about your book: if you fail to entice the reader in these two important areas, then what reason do […]
