Learn The Social Media Language The importance of an active social media presence has risen from meh to mission-critical over the past decade. With social media use projected to eclipse 3 billion users worldwide by 2021, it’s become necessary for business owners to learn the language of social media marketing. Social-speak, like many languages, varies […]
You’re working on a book. But are you focused on the right elements? I’m not asking about grammar, voice, and flow. I’m referring to the most overlooked aspect of the business of writing: your personal brand. Believe it or not, your brand is more important than your book. Here are five reasons why—and guidelines for improving […]
Finally, after countless months of writing and rewriting, brainstorming and brain farting, editing and re-editing, your book is being published. The labor of your love is in your hands. It’s being sold on Amazon. It’s being shipped to Barnes & Noble. Soon, hundreds of people will be reading your words, hearing your voice in their heads transporting […]
Branding has become a buzzword. The term has been misused and distorted, but that doesn’t mean we should dismiss the concept. Branding is a force for personal expression and influence. What is a Brand? One of my favorite definitions of a brand is from Seth Godin: A brand is a set of expectations, memories, stories, […]
With the increase of self-published writers, and more specifically platform-driven authors, it has become common to see authors brand themselves with logos to make themselves more memorable to their audience. Below we have some samples of amazing author logos, as well as the reasons you might want to use a logo and how to know what your logo should look like. We also have some editable Photoshop author logos ready to download.
In the past, researchers and doctors used to think that ADHD was simply genetic. It was seen as a neurological disorder that is passed down through family members. It is believed to be caused by a chemical imbalance in the brain chemistry that is linked to low frontal lobe activity and a high theta to […]