What Is Marketing Myopia? Complications And Dealing With The Problem

Marketing myopia was coined in 1960 by Theodore Levitt. It is a term that summarizes what business owners focus on and what they neglect through the act of fear or omission. Most times, business entities focus on the immediate needs of the organization instead of long-term marketing solutions from the customer point of view. For […]

What Is Marketing Myopia

7 Productivity Hacks for Authors

Guest Post by Dave Chesson

Writing isn’t easy, and it’s not made any easier by outside distractions, whether it’s your family coming for a visit, a pandemic, or a deadline that’s putting a little too much pressure on you. That’s why it’s essential to have a plan for getting and staying productive.  In this article, we’ll take a look at […]

The 6 W’s of an Awesome Author’s Network

The how-to of building an effective author's network!

author networking

Most book marketing efforts focus on connecting and engaging with potential readers, which makes sense.  They are the end-consumer of your writing.  But if you just focus on your readers, you miss out on the most powerful connections that can support your author career: your fellow authors Putting your focus on building a robust and […]

Split-Testing Book Cover Designs and Titles

Which Book Cover and Title Should I Use?

Figuring out which book cover design or title to use can be a daunting task. The harsh truth is that potential readers will judge your cover and its title.  The cover and title tell so much about your book: if you fail to entice the reader in these two important areas, then what reason do […]

Split-Testing Book Cover Designs and Titles