Print on demand (POD) is a business process in which printing is done on an ‘as needed’ basis. This means that books are not printed until the time at which they are required for sale.
This differs from traditional print methods, where many books would be produced and stored, awaiting orders before distribution.
Print on demand (POD) is a technology and business process that allows print products to be produced as customers demand them rather than preprinted and stored.
There are many advantages for both businesses and consumers using this method. Printing on demand enables firms to avoid having large amounts of inventory sitting around – lowering storage costs and reducing inventory risks.
The rise of online platforms offering print on demand (POD) services has revolutionized the printing industry, making it easier for individuals or brands to get their hands on everything from branded merchandise such as t-shirts and tote bags to self-published books or even personalized custom phone cases.
As the internet transformed industries over the last 25 years, book publishing was one sector that resisted significant change. However, since e-books have shaken the market, publishers can see another vast opportunity: “on-demand” book printing.
Over recent years, POD has gained traction among individuals looking for small quantities of short-run prints – say, wedding invitations or family photo albums – but its potential goes way beyond this niche market.
