What is Lulu?

by CJ McDaniel // February 1  

If you are a self-published author, then most likely you have heard of Lulu.com. If you are new to self publishing or you are a first-time author then you may be asking yourself the question, what is Lulu? Lulu is a popular print-on-demand company that allows self publishers the freedom to order physical copies of their books on an as needed basis versus ordering copies of their books in bulk.

With Lulu books, authors can achieve self publishing success by being in full control of publishing their book. Lulu’s services are very similar to Createspace – Amazon’s own print- on-demand self publishing service. Authors can have Lulu books published in a variety of formats including paperback, eBook, and hardcover. Authors can also receive a volume discount on their books if they order 15 copies or more.

Lulu books can be printed in a variety of sizes ranging from pocket book size to large square size, which is acceptable for many standard children’s books. Lulu offers various bounding options for books as well, such as perfect bound, coil bound, and casewrap for hardcovers. Lulu also offers 3 different choices of paper – publisher grade, standard, and premium. If you need help with the specifications for formatting and layout of the book’s text, Lulu offers downloadable templates based on the size of your book as a helpful tool.

In addition to the many features and options authors receive with Lulu books, the manufacturing prices for books are competitive, making it easy for self-published authors to earn a profit from physical book sales. Another benefit that comes along with Lulu’s service is that authors could be eligible to receive a free ISBN and distribution through Amazon with many of their available options. With all the features that come with Lulu books, an author’s dream of self publishing success could be a definite reality.

About the Author

CJ grew up admiring books. His family owned a small bookstore throughout his early childhood, and he would spend weekends flipping through book after book, always sure to read the ones that looked the most interesting. Not much has changed since then, except now some of those interesting books he picks off the shelf were designed by his company!