Flood is an industry term describing the amount of ink coverage on a substrate during printing processes, typically measured as percentage coverage by either single-color prints or multi-color print jobs. Coverage levels depend heavily upon the printing process and ink type used during print jobs.
Flood color refers to any ink coverage exceeding 80%; an area printed using one hue only would be considered spot color, while anything above 100% coverage qualifies as a flood. Flood colors typically use multiple ink hues on an area for printing. For instance, a “multi-ink flood color” area could contain three distinct ink shades or colors in its construction.
Furthermore, flood describes printing an image or design onto a substrate using an offset printing press. Meanwhile, inkjet printers use inkjet technology instead.
Flood printing creates an even coat of ink covering an entire printing surface in one stroke, often as part of multi-color processes. Its purpose is to establish the base color upon which subsequent colors will be printed.
Additionally, flood printing can also be used to test the registration of print jobs or ensure an even coat of ink on printing surfaces.
Flood is an essential factor to consider when printing covers. Failure to secure them securely could cause the ink to bleed through and ruin a print job; by ensuring each cover fits securely, you can avoid these issues and provide high-quality print jobs!
