What is ClickFunnels and How Does it Work?

by CJ McDaniel // April 22  

Setting up an online business from the ground up is never an easy task. And in today’s digital age, if you’re not tech-savvy, things might be harder (and more expensive) for you.

Thankfully, there are a lot of business tools online that can help any entrepreneur build their business from scratch. And one of the most popular ones is ClickFunnels.

What Is Clickfunnels?

ClickFunnels is an all-in-one sales funnel creation tool created by Russel Branson, a premier internet marketer. It’s a powerful sales funnel platform that offers users email service, autoresponder, shopping cart, and more. 

Clickfunnels is a creator of sales funnels that makes it simple for local businesses to label, distribute, and offer their goods online. Unlike a website kit, ClickFunnels allows users to create their designs with its drag and drop builder, no coding necessary! 

It means that you don’t have to wait for anyone to create your website. If you know how to use Facebook, you can definitely learn the ropes of ClickFunnels. 

ClickFunnels is primarily focused on sales, so it comes with easy-to-learn steps to sell your products or services online, create an upsell page, build an email list, set up membership websites– with just a few clicks of a button! 

As a sales funnel software, ClickFunnels helps users build and create their own sales funnel or even a website.

How Does Clickfunnels Work?

ClickFunnels lets you integrate all the key elements required for an efficient and functional sales funnel. These include web hosting, landing pages, autoresponders, and far more. 

ClickFunnels lets you save money and time as compared with the conventional sales funnels. The interface has all the necessary tools for running a successful online business.

If you’re searching for a way to sell your goods or services online, the value of a sales funnel can quickly be realized. 

To accomplish the desired result, a sales funnel lets you direct targeted traffic to a set of landing pages. The action can be to sell, download software, or create a marketing list of emails.

Creating a sales funnel can be a complicated task, which is why you need a business tool like ClickFunnels.

What Are the Best Features of Clickfunnels?

  1. Good Selection of Page Elements

Elements (or widgets) are essential to give you the versatility to build the exact pages you like, and ClickFunnels allows you to use them in a wide variety. 

The basic elements include Video widgets, Input forms, Button, Text, Image, and Headline. These are all the fundamental building blocks in the software for any landing page you create.

ClickFunnels also integrates a variety of technical features, such as:

  • Custom HTML
  • Countdown Timers
  • FAQ Blocks
  • Facebook Comments
  • Progress Bars
  • Pricing Tables
  • Surveys
  • SMS Signup

Furthermore, there are specific factors such as Membership elements for your membership pages and aspects of the order and shipping form for your order pages. 

In the sidebar editor, you can easily customize each item. You can change common properties such as background colors, margins, fonts, and alignment with most elements.

  1. Nice Visual Drag and Drop Editor

Although with its funnel and page templates, ClickFunnels gives you a great starting point, the ClickFunnels editor is where you can really make each page in your funnel your own. 

Pages are set out in ClickFunnels using parts that can have any number of rows and columns. You can then move items around with your mouse and position them where you want them to. The editor is easy and intuitive to use.

It’s effortless to pick components on the list and transfer them where you like. Text elements can be modified inline, and the Fly-out sidebar can be used to alter the properties of any element.

And unlike other editors out there, everything is logically organized. You don’t waste a great deal of time looking for something you want to do. What’s crucial is that no coding is required. And you don’t have to waste time studying HTML or CSS, or any other technical stuff.

  1. Excellent Affiliate Program

One of the best things about ClickFunnels is its excellent and legitimate affiliate program. 

For every recommendation you make, ClickFunnels pays out 40% recurring commissions, and you can win sweet incentives like $500 towards your dream vacation until you reach 100 active referrals. 

Also, if you can successfully refer other users to the ClickFunnels affiliate program, you can get 5%, 2-tier commissions.

Through endorsing any product in the ecosystem of ClickFunnel like DotCom Secrets, Expert Secrets, or even the Software Secrets books, you can also receive 40% commissions.

One of the factors ClickFunnels managed to create a loyal affiliate fanbase is their sticky cookie. The sticky cookie ensures that if you give them any lead, the lead is yours forever. And you get a bonus, forever, for any single thing that lead buys.

  1. Funnel Template Blueprints

If you have never built a sales funnel before, then ClickFunnels is perfect for you. Russell has defined 22 different kinds of funnels he’s successfully used in his own business. 

The types of funnels fall into three broad categories: Lead Capture Funnels, Sales Page Funnels, and Event Funnels. But there are several other special funnels you can also make, such as Membership funnels.

Also, each funnel type has its own array of free and paid templates. Therefore, even though you have no programming skills, all of your funnel pages would have a clear, skilled design.


ClickFunnels is an outstanding tool for creating sales funnels. It’s just about driving up the income. If you make good use of it, it will make you much more money than it cost you, so price shouldn’t be a problem. 

What do you think about using ClickFunnels for your business? Share your thoughts with us in the comment section below!

About the Author

CJ grew up admiring books. His family owned a small bookstore throughout his early childhood, and he would spend weekends flipping through book after book, always sure to read the ones that looked the most interesting. Not much has changed since then, except now some of those interesting books he picks off the shelf were designed by his company!