The world of publishing is continuously evolving thanks to technology and the Internet. It is now easier than ever to publish a book. But with the growing number of new books being released every day it is also harder than ever to get your book noticed in the crowd.
If your line of thinking includes- “If I publish it, people will buy it,” think again.
Indie publishing requires a dedication to self-promotion. Gone are the days an author hermits them self away to write, then hands the book to the publisher who does all the leg work for promotion. Even NYT Bestselling authors and those with contracts through the big publishers still have to do a certain amount of self-promotion.
There are many ways to promote: social media, advertising on popular websites and blogs, print advertising in trade magazines, attending reader oriented conventions and events…but one of the best ways to get your book out there and build name recognition as an author is through a virtual book tour.
Here are the top ten reasons you should do a virtual book tour.
- Going on a virtual tour can help you network with bloggers, readers, reviewers, other authors and publishing professionals. You can build a professional network of contacts through a tour.
- A virtual book tour can help build your author brand and platform.
- An online tour can vastly expand your online presence and visibility as an author. The more you and your book are mentioned online, the more hits readers will find when they Google you.
- You can target niche reader markets. Does your book feature food, crafts, or secondary topic that can be built upon for marketing purposes? Make sure that in addition to the normal book blogs and genre blogs that several of your tour stops are on targeted blogs for food, recipes, crafts or a side market that fits your niche. For instance, Juliette Blackwell’s Mysteries could be featured on sites that cater to vintage clothing or San Francisco because both of those feature heavily in her cozy mystery series. Melissa Bourbon’s Dressmaking Mystery Series could be featured on a sewing blog. Find your niche and target it.
- A tour can build your mailing list and increase your social media following. Include links to your newsletter sign up page and all of your social media profiles so readers can easily follow you.
- A virtual tour can direct traffic to your website. Make sure your website is up to date and full of content for readers to explore.
- Expose your book to readers around the world. Many tour companies have book bloggers in numerous countries. Your book can be showcased around the world 24/7.
- You will have the chance to interact directly with readers via live chats, Facebook events, and comments on blogs and websites.
- Most blogs archive their content; this means it does not get deleted. Your tour stop will remain online indefinitely for readers to find.
- A virtual book tour can increase book sales.
Roxanne understands how book bloggers work and what they want to make their jobs easier while also understanding that authors need promotion to be streamlined, easy, and less time-consuming. Roxanne shares some of her knowledge in her book Secrets of Successful Virtual Book Tours.