Have you ever spent hours trying to write the perfect description for your product? Well our product description generator will save you tons of time and give you a great start to a description that will have your products flying off the digital shelves!
Achieving success in the world of eCommerce is not an easy task. There is a lot of work involved not only in the creation of products that people will love but also all the work it takes to convince people that your product is worth buying.
It’s integral to use all available tools at your disposal for prospect conversion—know your analytics. There’s an old saying: the Devil’s in the details. What this means, in reference to the Devil, is that deception often appears true—except at the edges, where the lies abound. The best way to lie is to tell 99% of the truth, and only let in 1% of deception that’s easily overlooked.
However, the same kind of thinking can be positively applied to marketing. Just remember that little, tiny things which often don’t get directly considered by the conscious mind can have a big impact on whether or not visitors to your site end up buying what you sell. One tiny detail is how you list the products themselves.
One of the top three eCommerce strategies for success is writing compelling product descriptions. That’s right, in a digital marketer point of view, product descriptions can make or break your eCommerce website.
However, if you have thousands of products to sell, writing each and every product description can be time-consuming and costly.
Until now.
With our FREE Product Description Generator, sellers, marketplaces, and retailers on various eCommerce platforms can now quickly generate unique and SEO-proofed product descriptions.
With the use of Natural Language Processing or NLP, our software easily converts basic product specifications into compelling, original, and SEO-optimized content.
Why Choose Us?
- Generate thousands of product descriptions in minutes with our fast turnaround system. Wanna accelerate big projects? You can!
- Need a high-volume content for your entire catalog? No problem!
- Every produced content utilizes high-volume keywords for effective SEO.
- Content is fully customizable based on marketplace guidelines and brand standards.
- Our product descriptions are very highly comparable with content written by actual human copywriters.
How to Use Our Free Product Description Generator
You can produce your own unique product description in no time in just four easy steps!
STEP 1: Choose the category of the product.
STEP 2: Enter the product details.
STEP 3: Click on GENERATE then wait for a few seconds.
STEP 4: Copy and paste the description in your eCommerce platform!
FAQS about Our Free Product Description Generator
- Can I use the product descriptions on WooCommerce or Shopify?
Yes! Once you copy the description using our Free Product Description Generator, you can paste the text in any online merchant platform such as BigCommerce, WordPress, WooCommerce, and Shopify.
- What if I can’t see my category?
If you don’t see your preferred category on our list, you can shoot us an email and suggest a category so our team can add it in no time.
- Do I need to check Copyscape to see if there’s any duplicate content?
Absolutely not! We make sure that every product description generated from our tool is completely unique and SEO – optimized, so you don’t have to worry about content duplication.
Other Tips and Tricks for Using the Free Product Description Generator
Double-check if every detail is spot on.
While we regularly check and see that all descriptions generated are correct, it can’t be helped that the code used in making this tool sometimes makes mistakes and puts words that don’t belong.
We pray that doesn’t happen during your use, But just to be safe, we suggest you always double-check the product descriptions for any minor grammar or syntax mistakes using grammar checking tools that are available for free on the web.
Play with more appropriate words to fit the product.
By integrating Natural Language Processing in our free product description generator, every produced content looks like an actual human copywriter writes it.
However, you might prefer deleting or adding words that you think fit a product description better. That is totally okay, so trust your gut!
Tailor a description to be more unique.
We use advanced AI to generate effective and SEO- optimized content for each product description. While we do our best, there may be times when you prefer choosing your own words.
If you want to add any little and unique details, feel free to do so before pasting the description on your chosen eCommerce platform.
How to Write Effective Product Descriptions
Our free product description generator can be used as much as you like. But then again, knowing the theory behind writing effective product descriptions can be beneficial for you as a digital marketer in the long run.
If you want to know how to write and produce effective product descriptions for your e-commerce store, here are some of the most essential factors that you should know:
- Define your target audience.
Before getting down and dirty with writing thousands of product descriptions for your e-commerce store, you should first know who your target audience is.
First things first: who is most likely to buy your products or services? To whom do you want to sell your product? Is it for teenagers? Middle-aged suburban homeowners? Career driven jet setters? What are the pain-points of clientele, and how does what you do relieve them? What will entice your target demographic? When is your target demographic most likely to buy, and from what kind of outreach?
When you know where you’re aiming, you can hone in your marketing “sites” more accurately across the surface area of your outreach strategy. This is directly applicable to product listings, and whether or not these make conversion an easy next step.
By first pinpointing your target audience, you will then be able to know which specifications of your product will sell.
While crafting your product description, make sure to answer these questions:
- How did this potential buyer get to your webpage?
- What design elements or perks would that person be most interested in?
- Which are typically his or her interests?
- In what way would the potential buyer describe the product to his or her peers?
- Why would that person be particularly interested in your Shopify or another eCommerce store?
These questions are crucial to making effective and excellent product copy.
- Make every product description scannable.
These days, people usually scan more than they read. Because of the popularity of some video platforms on the web like YouTube or TikTok, people are now more engaged with visual cues than reading boring and long content.
The eye needs to be able to scan right over a listing and acquire every bit of data necessary to make an informed decision. This should be effortless. Include the same kind of thinking in product descriptions.
So how can you make sure that the potential buyers read each and every detail of your product?
According to Joe Sugarman, an expert copywriter, “The purpose of your first sentence is to get the reader to read the second sentence. The purpose of the second sentence is to get them to read the third sentence. Until they’re sucked into the slippery slope of reading your whole article and buying.”
How do you do that? The answer is all in the format of your writing. Here are some tips to get you started:
- Keep sentences simple and easy to read. You are appealing to a general audience here, so don’t write like you’re writing for a scientific journal.
- Use short paragraphs. Your paragraphs shouldn’t be longer than two sentences. Most people use mobile for all transactions. Anything longer than two sentences looks like a boring wall of text.
- Don’t be afraid of utilizing plenty of white space.
- Don’t use complex words. However, this can change depending on your target audience.
- Use natural language when composing your content.
Product descriptions shouldn’t feel forced, and neither should product listings. They should be straightforward, incorporating natural language that’s easy to identify with. Still, don’t neglect to put in powerful words. Some examples of power words might be “amazing”, “effective”, “cutting-edge”, or other descriptors of this type. Just don’t stuff them in beyond balance.
One cool trick to make sure you’re writing in a natural, conversational tone is to read your copy aloud and see if it holds up in a conversation you can have with a friend or family member.
Does it sound lifelike or written by a robot? If you think the latter, then it’s a sure sign that you need to insert more life into your content.
Writing in a conversational, natural tone significantly affects your customers’ connection with your product or brand. Avoid writing over-the-top and sweeping claims about your product. It isn’t realistic and will most probably sound fake.
Instead, just write a helpful yet simple product description that is in line with your brand. Using a consistent style that suits the brand builds confidence with the consumers and makes those eCommerce brands even more distinctive than the hundreds of others that sell on Shopify.
- Don’t forget about SEO.
Remember that as much as advertising or word of mouth might be able to drive people to your products you should always do your best to rank when people search. This applies to Google, Amazon, Facebook, Youtube and any other platform where people directly search for products. In all of these platforms writing effective product descriptions is a major key. The surefire way to achieve that? By using SEO properly.
When you’re unsure of which power words to use, consult SEO data to see which keywords in reference to your product also include the kind of descriptors which draw in prospective clients. You might consult Search Engine Optimization marketing groups to help you most effectively upgrade outreach in this area.
Before you even start composing your product description, you must first determine your primary and LSI keywords for a particular product page.
These keywords can make or break your visibility in search rankings, so you should always make sure that the keywords you choose are relevant and specific to the product you’re writing about.
Fun fact: It’s much easier to rank for a really specific keyword. But if your keyword is *too* specific, it’ll bring you less traffic because fewer people are searching for the term.
LSIgraph.com is a helpful tool for generating LSI keywords. Simply plug in your primary keyword, and LSIgraph will create tons of LSI keywords that you can add to your product description.
After figuring out your keywords, that’s when you’ll start writing your product description. As you insert them, remember to always make your flow of the text as natural as possible.
Cramming in all keywords you could possibly find in a product description will not appeal to your target audience. Furthermore, Google may penalize you for such a move.
Examples of Effective Product Descriptions
1. This product description is a perfect example of finding a happy balance between an effective SEO strategy and satisfying UX.
To ensure customers won’t get bored with too many details and blocks of text, this product description uses bullet points to introduce the most essential features of the product. It sits nicely beside the product images as well.
If a customer wants more product information, there is a VIEW MORE button which takes users to a page of extra content.
2. Triumph & Disaster knows how to tailor their content to their target audience. They want to sell the product to people who are more traditional and old-school when it comes to shaving.
Their product description, their Old Fashioned Shave Cream, “evokes a sense of tradition and nostalgia befitting a gentleman’s morning ritual.”
If you’re an old soul type of guy, you will love this product.
3. When you’re marketing something expensive, you should know what words to use to make a statement to your customers.
With Belroy, they wasted no time trying to explain each and every aspect of what makes their leathers expensive. Instead, they kept their product description short and sweet.
“Tanned in The Netherlands, these European leathers are the cornerstone of the range. Where possible, leather pieces have been left to sweep or wrap through the product, rather than cut and stitched.”
Doesn’t that sound inviting?
Conclusion
Hope we shed some light on some of the basic principles of writing product descriptions! It takes a while to master. So while you’re still brushing up on your digital marketing skills, use our FREE Product Description Generator to get your online business up and running in no time!
