In printing and publishing, surprint (US) is a significant term representing an essential color reproduction technique. It is also known as overprint/superprint, meaning it involves placing a single color print over another existing color on the substrate.
Essentially, “surprint” is used to combine some color combinations, which can’t be achieved with traditional printing or single-color printing. This type of printer could develop different colors, shades, and nuances through layered color printing.
Surprint (US) can be spread cross-industrially, from graphic design and advertising to packaging and textiles, where vivid representations of colors may help in catching the consumer’s eye or sending a specific message accordingly. It facilitates the creation of complex gradients and interactions that improve the look of the final products.
The process of surprinting ensures accurate registration of two or more plates on a printing press to achieve desired color combinations. Inks are deliberately applied during printing to create layers of colors to produce an impressive outcome.
Nevertheless, the “surprint” should be considered a thought-out and skillful action to achieve the required result. For example, poor registration or color choice might lead to unpredictable results or mixtures; printers and designers must thoroughly understand the color theories, ink properties, and machinery capabilities to achieve consistent results.
Surprint (US) is a printing and publishing technique in which a colored print is layered on top of another print on a substrate. This technique adds depth, dimension, and color options that designers and printers can exploit to produce stunning and attractive products.