A specification, in printing, is a document that describes the materials, dimensions, colors, and other printing requirements for a project. Specifications are typically created by designers or print buyers and provided to printers as part of a printing bid or request for proposal (RFP).
Printers use specifications to determine the cost of a printing job and to ensure that they have the proper materials and equipment on hand to complete the job. Specifications can be very specific, such as calling for a particular type of paper or ink, or they can be general, such as requesting four-color process printing on both sides of a sheet of paper.
In addition to describing the materials and methods needed to complete a printing job, specifications may also include information on delivery, packaging, and other requirements. For example, a specification might state that the finished prints must be delivered in a box with specific dimensions and that the box must be labeled with the customer’s name and address.
While specifications are generally created for custom printing jobs, some printers have standard specifications for common jobs, such as business cards or postcards. These standard specifications can make it easier and faster to get a printing quote, as the printer will already have the information they need to provide a price.
The purpose of a specification is to clearly communicate the desired outcome of a printing job to the printer. By providing as much detail as possible up front, it minimizes the likelihood of miscommunication and potential errors that could occur during the printing process. Ultimately, a well-written specification will result in a successful print job that meets the customer’s needs and expectations.
Specifications are important in printing because they ensure that the final product meets the customer’s expectations. By clearly defining the desired outcome, both the printer and the customer can avoid frustration and wasted time and resources.