In publishing, put is the term used to describe the number of books a printer or publisher will print at one time. For example, if a printer has a print run of 100,000 copies, the printer will print 10,000 books at a time. The term can also be used to describe the number of books a publisher will print in a given year.
In the publishing world, a put is a demand by a publisher for the return of unsold books. The put option gives the publisher the right to require the bookseller to return unsold books to the publisher, at the publisher’s expense, and receive a credit for the returned books.
The purpose of a put is to protect the publisher from losses due to unsold books. In theory, the publisher can then resell the books or destroy them, and recoup some of the losses from the original sale. In practice, however, most publishers simply return the books to the author, who may then resell them or offer them for free.
There are two main types of put options:
1. Standard put: This type of put gives the publisher the right to demand the return of unsold books at any time.
2. Limited put: This type of put gives the publisher the right to demand the return of unsold books only within a certain time period, typically six months to a year after the book’s publication date.
A put option is typically included in a standard book contract. The author may negotiate for a limited put instead of a standard put, or for no put option at all.
Put is a vital tool for publishers, as it allows them to track their inventory and ensure that they are able to print the correct number of copies of each book. Additionally, Put provides publishers with data on how many copies of each book are selling, so they can make informed decisions about which titles to promote and which to discontinue. In sum, Put is an essential part of the publishing process, and its importance cannot be overstated.