January 10, 2015 in 

Made-up copy is text that is created by the author, typically for the purposes of marketing or promotion. This can include anything from excerpts and blurbs to full-blown sample chapters. The goal of made-up copy is to give potential readers a taste of what the book is like, in the hopes that they will be intrigued enough to buy it.

There are a few different ways that made-up copy can be used. One is to include it on the back cover or dust jacket of the book. This is usually in the form of a brief synopsis or excerpt, designed to pique the reader’s interest. Another common place for made-up copy is on a book’s website or online retailer page. Here, publishers will often include a longer excerpt, or even a complete sample chapter, in order to give potential buyers a better sense of what they’re getting.

Finally, made-up copy can also be used in more traditional forms of marketing, such as print ads or press releases. In these cases, the goal is usually to generate buzz and excitement about the book, rather than simply provide information.

In publishing, made-up copy is text that is created by the author or publisher to fill empty space on a page, usually due to design constraints.

Made-up copy is a critical part of the book publishing process, as it allows authors to ensure that their work is accurately represented to potential readers. This copy can help to sell books and encourage people to read them, which in turn can help to support the author financially and keep the publishing industry thriving. In addition, made-up copy can be used to create hype around a book, generate word-of-mouth buzz, and ensure that a book is placed prominently in stores. All of these factors contribute to the importance of made-up copy in the book publishing process.

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About the author 

CJ McDaniel

CJ grew up admiring books. His family owned a small bookstore throughout his early childhood, and he would spend weekends flipping through book after book, always sure to read the ones that looked the most interesting. Not much has changed since then, except now some of those interesting books he picks off the shelf were designed by his company!

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