When it comes to printed material, an insert refers to a piece of paper placed inside another publication. Its purpose is usually for marketing or advertising. For instance, a company may include a flyer promoting their new product by inserting it into the pages of a local newspaper.
Inserts come in various formats, including brochures, catalogs, coupons, and samples. They prove to be highly effective in reaching target audiences because readers already trust their publication. Consequently, they are more likely to pay attention to an insert than encountering the same advertisement elsewhere.
Design considerations should be noticed when creating inserts; it’s crucial to ensure proper sizing and make them visually stand out within the publication.
As for insert printing, it involves adding images or text onto pre-printed paper instead of starting from scratch on blank sheets. This method serves different purposes, like incorporating logos into letterheads, including photos in documents, or conveying messages through flyers.
There are two primary types of insert printing: digital and offset. Digital printing employs inkjet or laser printers for image/text additions. Meanwhile, offset printing follows traditional means of utilizing printing plates for transferring content onto paper.
Both single-sided and double-sided papers can be used for insert printing. In cases where double-sided paper is utilized, precautions must be taken to prevent bleed-through of added images/text onto the other side.
One notable benefit of insert printing is its cost-effectiveness; it often proves cheaper than completely printing an entire document from start to finish since only specific sections require processing rather than reprinting everything afresh.