An insert is a piece of printed material that is inserted into another publication. It is generally used for marketing or advertising purposes. For example, a company may insert a flyer advertising a new product into a local newspaper.
There are a variety of different types of inserts, including but not limited to:
Inserts can be a very effective way to reach a target audience, as they are often already reading a publication that they trust. This makes them more likely to pay attention to an insert than if they saw the same advertisement elsewhere.
There are a few things to keep in mind when designing an insert, such as making sure the piece is the correct size and that it will stand out from the rest of the publication.
Insert printing is a form of printing in which images or text are added to already printed paper, rather than being printed on a blank sheet. This can be done for a variety of reasons, such as to add a company logo to letterhead, to include a photo in a document, or to add a message to a flyer.
There are two main types of insert printing: digital and offset. Digital insert printing is a newer method that uses inkjet or laser printers to add images or text to paper. Offset insert printing is a traditional printing method in which a printing plate is used to transfer an image or text onto paper.
Insert printing can be done on both single-sided and double-sided paper. When printing on double-sided paper, it is important to ensure that the images or text being added do not bleed through to the other side.
One advantage of insert printing is that it is often less expensive than printing an entire document from scratch. This is because only the portion of the document that is being added needs to be printed, rather than the entire document.