January 10, 2015 in 

In printing, the golden ratio is the ideal proportion between the length and width of a rectangle. This ratio, also known as the “golden mean” or “golden section,” is said to be aesthetically pleasing and is often used in the design of printed materials.

The golden ratio is represented by the Greek letter phi (Φ). Mathematically, the golden ratio is equal to the number 1.618. This number can be derived from the Fibonacci sequence, which is a series of numbers in which each subsequent number is the sum of the previous two.

In printing, the golden ratio is used to determine the ideal dimensions for a rectangle. For example, if a rectangle has a width of 9 inches, the ideal length would be 15 inches (9 multiplied by 1.618).

When designing printed materials, keep in mind that the golden ratio is just a guideline. In some cases, other proportions may be more appropriate.

In printing, the golden ratio is the ideal proportion between the length and width of a rectangle. This ratio, which is also known as the golden mean or golden section, is believed to be aesthetically pleasing and has been used by artists and architects for centuries.

While the golden ratio is often used in printing, it’s not always the best option. In some cases, a different rectangle size may be more appropriate. For instance, if you’re printing a flyer or poster, you may want to use a smaller rectangle so that it can be easily seen.

Golden Ratio is an important tool for printers because it can help ensure that a print job comes out looking its best. By using Golden Ratio, printers can make sure that the margins, gutters, and other elements of a print job are all in proportion and look pleasing to the eye. This can help make a print job stand out and look more professional.

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About the author 

CJ McDaniel

CJ grew up admiring books. His family owned a small bookstore throughout his early childhood, and he would spend weekends flipping through book after book, always sure to read the ones that looked the most interesting. Not much has changed since then, except now some of those interesting books he picks off the shelf were designed by his company!

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