Dummy

January 10, 2015 in

A mockup of a book that is created to represent the physical appearance, including actual arrangement of the printed matter and illustrations, of a forthcoming book- to- book buyers. Modern trade publishing has replaced the use of dummies with materials such as advance reading copies and uncorrected proofs.

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About the author

CJ McDaniel

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CJ grew up admiring books. His family owned a small bookstore throughout his early childhood, and he would spend weekends flipping through book after book, always sure to read the ones that looked the most interesting. Not much has changed since then, except now some of those interesting books he picks off the shelf were designed by his company!

Dummy

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CJ McDaniel

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