Co-op

January 10, 2015 in

You know those books at the front of Barnes & Noble? Those books didn’t hitchhike there themselves: that placement is typically paid for by the publisher. Publishers make certain titles “available for co-op” and work out payment arrangements and special promotions, and it is then up to the bookstore to decide which titles get to go up front.

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CJ McDaniel

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CJ grew up admiring books. His family owned a small bookstore throughout his early childhood, and he would spend weekends flipping through book after book, always sure to read the ones that looked the most interesting. Not much has changed since then, except now some of those interesting books he picks off the shelf were designed by his company!

Co-op

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CJ McDaniel

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