January 10, 2015 in 

Advertising whose cost is shared between or among different companies. Such advertising is especially advantageous to smaller companies with limited budgets. Such ads are also called cooperative advertising. In some co-op advertising, a publisher or manufacturer offers incentives or discounts to retailers who promote particular books or products.

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About the author 

CJ McDaniel

CJ grew up admiring books. His family owned a small bookstore throughout his early childhood, and he would spend weekends flipping through book after book, always sure to read the ones that looked the most interesting. Not much has changed since then, except now some of those interesting books he picks off the shelf were designed by his company!

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