December 1, 2023 in 

A temporary headline for identification on the top of a galley proof.

A catchline is a line at the bottom of a page of text that serves as a guide for the eye in reading. It is also called a rule. In printing, a catchline is sometimes used to indicate the end of a page or column.

Catchlines were originally used in hand-copied manuscripts to help the scribe know where to continue writing on the next page. In early printed books, they were used as an aid to the reader in finding the beginning of the next line of text, since the lines were not always straight. In modern books, catchlines are used primarily for decorative purposes.

Catchlines are also used in art galleries as a guide for hanging artwork. They are usually placed at eye level so that viewers can see the artwork at its best.

Art gallery catchlines should be placed about six inches from the top of the frame and should be level with the viewer’s eyes. The catchline should be placed so that it does not obscure any important details of the artwork.

Catchlines are also used in photography. They are placed on the back of a photograph so that the photographer knows where to cut the film when developing it.

Catchlines can be made of any material, but they are usually made of paper or plastic. They can be purchased at any art supply store.

Catchline is an important tool for gallery proof because it allows you to see how your artwork will look in different contexts. By previewing your artwork in different settings, you can make sure that it looks its best before you finalize your purchase. Additionally, Catchline can help you choose the right size and frame for your artwork. With its wide range of options, Catchline makes it easy to find the perfect way to display your artwork.

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