Brightness refers to the reflective quality of a paper surface in books and printing, measuring how much light is reflected onto viewers from its surface. Brightness levels range from one to 100, with 100 being the brightest.
Brightness can have a significant impact on the readability of books or printed documents, from books to printed documents. Paper with higher brightness ratings tends to appear whiter and is easier to read; furthermore, such papers tend not to yellow over time as quickly.
Paper brightness serves many uses. Brighter papers are used in applications where readability is key, such as books, magazines and newspapers. Furthermore, brighter papers can often be found used for printing photos and images.
Brightness may not be top of mind when considering a book’s or print’s importance, but it should be considered as a factor. Brightness has an enormous effect on its readability, length of text readability, the aesthetic appeal of the book as a whole, and the overall aesthetics of publication.
Books and prints that are too dark may be difficult to read, with text becoming harder to see over time. On the other hand, too light books or prints may cause eye strain; finding an ideal balance of brightness between function and aesthetics is therefore vitally important.
Brightness should always be taken into consideration when printing books or any type of text material, whether printed on paper or other substrates. Achieving maximum brightness means making text easier to read and making colors pop more vibrantly, all contributing to improving the overall quality of a print-on-demand book or publication.