Breaking copy is a term used in the book industry to describe a newsworthy story or event that has the potential to generate significant media attention and drive sales. It is often used in book publicity, where publishers and authors hope to generate buzz around a new release.
There are various ways to create breaking copy, but it generally revolves around creating a hook or angle that will make the book irresistible to media outlets. This can be done by tying the book to a current event, featuring a controversial or newsworthy subject, or simply writing a great story that is impossible to resist.
Once a publisher or author has created breaking copy, the next step is to get it in front of the right people. This generally means sending out press releases, pitching stories to media outlets, and doing whatever else it takes to get the word out.
If all goes well, the breaking copy will generate interest and attention, leading to increased sales and awareness for the book. Sometimes, it can even turn a little–known book into a bestseller.
The importance of breaking copy pertains to books, and publishing cannot be understated. In an industry where many books are published yearly, publishers must ensure that their books stand out from the rest. One of the most effective ways to make a book more visible is to break copy.
Breaking copy is the practice of setting a book apart from the pack by making it visually distinct. This can be done in several ways, such as using a different font or adding graphics. A breaking copy can highlight particular book features, such as an author’s note or a map.
Breaking copy is an essential tool in the book publishing industry, as it can help a book stand out in a crowded marketplace. By making a book more visually appealing, publishers can increase its chances of being noticed by potential readers. In a world where millions of books compete for attention, a breaking copy can be the difference between a book being read and an ignored book.