January 10, 2015 in 

Bookwatch, a media company specializing in books and book marketing, defines Books in the Media (BIM) as “an indispensable tool that enables authors and publishers to connect their books with influential figures in media.” It is published weekly by Bookwatch, with book-related events taking place around the globe and sales data trends.

BIM allows authors and publishers to quickly locate key media contacts who can assist with promoting their books while simultaneously offering an efficient platform for pitching book ideas directly to these contacts and tracking the results of these pitches.

BIM can connect books with various media outlets such as newspapers, magazines, websites, blogs, radio shows, TV programs, and specific media contacts like book reviewers, journalists, or producers.

BIM can be an excellent tool for book promotion and media coverage. However, its use must be used wisely and strategically: sending too many pitches out at once could overwhelm and reject them all; moreover, not all media coverage is equal: reviews in major publications often have greater clout than mentions on blogs or websites. BIM can become an effective means of building interest in books while expanding audiences when used appropriately and strategically.

Bookwatch Media has been serving authors and publishers in book marketing for over two decades, helping sell over 1.5 million books. As a full-service book marketing and publicity firm working across traditional and digital media to spread the word about client books, Bookwatch is an invaluable partner in maximizing budgets when marketing books to readers. Their team has an excellent track record for getting books noticed by readers!

Books in the Media by Bookwatch is an essential resource for bookstores and libraries in tracking what books are being read, what media attention is garnering them, and their popularity among readers. Publishers can use this data to market their books effectively, while authors can gauge public reaction to their work.

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About the author 

CJ McDaniel

CJ grew up admiring books. His family owned a small bookstore throughout his early childhood, and he would spend weekends flipping through book after book, always sure to read the ones that looked the most interesting. Not much has changed since then, except now some of those interesting books he picks off the shelf were designed by his company!

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