January 10, 2015 in 

Banding is an economical method of packaging printed pieces of paper using rubber or paper bands to secure them for transport and sale.

Banding refers to merging multiple similar objects – typically books – into one unit. Banding is most frequently applied within publishing industries for cost reduction, increasing shelf space, or increasing readership of certain publications. Banding may also refer to merging several magazines into one issue or edition or several newspapers into a single publication edition.

Banding has grown increasingly prevalent as publishers try to manage declining sales and rising costs, leading them to use it as a cost-cutting measure while offering customers access to an extensive selection of titles. Some publishers even resort to banding labels together that would typically compete to better compete against online booksellers or booksellers that may carry these books directly.

Banding offers both publishers and customers certain advantages but also presents particular challenges. One key drawback of banding is its tendency to group books of vastly differing qualities and cause customer confusion as to which book in that banded volume is best read; additionally, it often results in lesser-known titles being overshadowed by more popular ones, leading to decreased sales for less popular books in that banding volume.

Banding is an indispensable tool for publishers because it enables them to monitor the performance of their books over time and across different markets – which provides invaluable marketing and sales intelligence. Banding may also assist publishers in discovering talent or market trends.

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About the author 

CJ McDaniel

CJ grew up admiring books. His family owned a small bookstore throughout his early childhood, and he would spend weekends flipping through book after book, always sure to read the ones that looked the most interesting. Not much has changed since then, except now some of those interesting books he picks off the shelf were designed by his company!

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