Sales made at a book table or booth that is set up at an event. Often when an author is speaking or participating in a conference or panel discussion, that author’s books are on sale, usually at a table at the back of the auditorium or in the hallway.
When it comes to selling, the phrase “back of the room sales” typically refers to products or services that are sold after a presentation or seminar. This can be done through an on-site store, or by taking orders from attendees who want to purchase the products or services that were just presented.
For businesses that give presentations or seminars, back of the room sales can be a great way to boost revenue. Not only does it give businesses a chance to sell their products or services to people who are already interested, but it also allows them to make money from attendees who may not have been planning on purchasing anything.
If you’re interested in boosting your own back of the room sales, there are a few things you can do to increase your chances of success. First, make sure that your presentations are informative and engaging. If you can keep your audience’s attention throughout the entire presentation, they’ll be more likely to remember your products or services when it comes time to make a purchase.
Second, provide attendees with an easy way to purchase your products or services. This can be done by setting up an on-site store, or by taking orders at the end of the presentation. If you make it easy for attendees to buy your products, courses or books.
Sales representatives who give speeches as part of their job have a lot to think about when it comes to high-ticket sales. They need to be aware of the psychology of selling and use various techniques to close the sale.
It’s important to start off by building rapport with the audience. This can be done by telling a personal story or sharing something about yourself that will make them relate to you. You need to establish trust with the audience so they will be more likely to buy from you.
Once you have rapport, you can begin to sell. It’s important to use persuasive language and make sure you have strong arguments for why your product or service is the best solution for the customer. You need to be confident and show that you believe in what you’re selling.
It’s also important to understand the objections the customer may have and be prepared to counter them. You need to be able to address any concerns they have so they feel comfortable making a purchase.
If you can do all of these things, you’ll be well on your way to making high-ticket conversions from back of the room sales after your next speaking engagement.