Most book marketing efforts focus on connecting and engaging with potential readers, which makes sense. They are the end-consumer of your writing. But if you just focus on your readers, you miss out on the most powerful connections that can support your author career: your fellow authors Putting your focus on building a robust and […]
Figuring out which book cover design or title to use can be a daunting task. The harsh truth is that potential readers will judge your cover and its title. The cover and title tell so much about your book: if you fail to entice the reader in these two important areas, then what reason do […]
Book promotion is basically a marketing strategy for selling books. Book promotion may be one of the most difficult tasks of publishing a book. However, it is worth knowing that this action would bring your book more visible to your target readers, thus, increasing your chance of becoming a successful writer.
You’re working on a book. But are you focused on the right elements? I’m not asking about grammar, voice, and flow. I’m referring to the most overlooked aspect of the business of writing: your personal brand. Believe it or not, your brand is more important than your book. Here are five reasons why—and guidelines for improving […]
Finally, after countless months of writing and rewriting, brainstorming and brain farting, editing and re-editing, your book is being published. The labor of your love is in your hands. It’s being sold on Amazon. It’s being shipped to Barnes & Noble. Soon, hundreds of people will be reading your words, hearing your voice in their heads transporting […]
Branding has become a buzzword. The term has been misused and distorted, but that doesn’t mean we should dismiss the concept. Branding is a force for personal expression and influence. What is a Brand? One of my favorite definitions of a brand is from Seth Godin: A brand is a set of expectations, memories, stories, […]
