8 Creative Ways for Authors to Build a List of Subscribers

by CJ McDaniel // October 2  

Sometimes great author marketing means being able to think outside the box. This will allow you to find new ways to make your books seem interesting, you can reach people in ways and places they otherwise wouldn’t expect and you can find new opportunities that others missed. Creativity is often what sets the successes apart from the failures, so read on to see 8 creative ways you can build subscribers for your list…


Running a competition is a great way to collect e-mails and to create some excitement around your list.

Prize Draws

Or how about an on-going competition in the form of a prize draw? You can even be creative on what the prizes are. It could be a bundle of books, or a kindle or anything else you come up with.

Get Your Subscribers to Grow Your List For You!

Tell your readers you’ll write a bonus transition novel of what happened between two books but only if they help you grow your list by a certain number.

Reader of the Week

Get your readers excited to be a part of something by featuring a regular ‘reader of the week’.

Chats and Meetups

Another way to make your list more engaging and to build buzz is to have chats, seminars and meet-ups. You can do them online or even in person!

Online Tool

Ad an online tool to your website but require an e-mail address for people to sign up and use it. Of course the real creativity comes from knowing what to create!

Throw an Event

You can even throw a book event in real life in order to get people in one place where you can hand out cards or collect e-mails. If you’re not up for throwing an event then just attend one such as a tradeshow or networking event.

Publish Your Emails Online

Want to demonstrate what amazing value and quality you are offering with your emails? Then why not publish them on your site! Or better yet, publish a portion of them on your site so that people have to keep reading by signing up!

About the Author

CJ grew up admiring books. His family owned a small bookstore throughout his early childhood, and he would spend weekends flipping through book after book, always sure to read the ones that looked the most interesting. Not much has changed since then, except now some of those interesting books he picks off the shelf were designed by his company!