I know there is all kinds of debate about whether book trailers are worth the cost, whether they are worth the time and whether they increase book sales. I’m here to tell you that yes, they are worth it! And the truth is, you can create a pretty sharp looking book trailer for free. And chances are the software you need already lives on your computer. So let’s get started!
In this post not only am I going to show you how to create book trailers, I am also going to give you 3 awesome book trailer templates that you can download and edit for free. I think you will find them self-explanatory, but I want to go through some instructions and tips just so you won’t get stuck. If you are a master at PowerPoint and know how to save a PowerPoint presentation as a video, feel free to jump down to the trailers and download them.
Watch the trailers
The 3 styles of trailers below represent a romance book, action book and children’s book. And they were all created in PowerPoint to ensure that authors like yourself would be able to easily edit them.
1. Your Script
Most book trailers are too long for my taste; I find myself losing focus, and even the ones that work hard for cinematic effect often come across as boring. You’ll notice that the three samples we created were short and to the point! Below are a few tips to creating a great script:
- Keep it short: You want to keep your trailer from going too long and losing your audience.
- Hit the highlights: Just being short isn’t enough, it needs to be short and on point. Consider condensing your plot down to 3 or 4 short lines of text.
- Pique attention: Grab your readers’ attention by ending your trailer with a question or shocking statement that will leave them thinking about your book long after the trailer is over.
2. The Software
These trailers were created with PowerPoint 2016 but we have tested them on versions as old as 2007. For older versions of PowerPoint there are some effects that you won’t be able to use.
Editing: All the editing is done in PowerPoint, and you can easily swap out our audio, photos and video clips for your own. You can duplicate scenes and modify them if you would like your trailer to be longer. If you are unfamiliar with PowerPoint, you can easily find some tutorials online that show you specific effects.
Saving a video file: Saving your awesome PowerPoint presentation as a video is not quite as easy as you would expect it to be. Some versions of PowerPoint will allow you to save as video but many will not… check and see if your version allows this capability. If your version does not allow you to save as a video file or your video does not save with audio, then you will need to use a PowerPoint to video converter like iSpring River.
3. Finding the perfect assets
When it comes to creative graphics and other resources for your book trailer, you can spend as little or as much as you would like to. For the sake of looking out for your budget, we focus on taking the most cost-effective route for your trailer.
Audio: Our templates come with audio files, but if you are looking for other high quality royalty free audio than you can search audiojungle.com for clips for as little as $15.
Voice-Over: Not all book trailers need a voice-over, but if it makes sense to have one then a voice-over will add appeal and professionalism to your trailer. You can record voice-overs yourself or spend $5 on fiverr.com to get a professional to do it for you.
Images: Relevant imagery or video is crucial to a successful book trailer, but luckily free photos are easy to come by. You can find high-quality free images at pixabay.com.
Video: Purchasing video clips can be the most expensive media item that you run into when creating book trailers. You can scout out free video clip sites to see what is out there. You can use Pixabay to get free video clips as well. Free high-quality video clips are hard to find no matter where you look. If you can’t find any that work, then consider trying to make your trailer work without video clips.
Download the Trailer Source Files
Here are the full source files to our three PowerPoint editable trailers: