A Comprehensive Guide on How to Write a Mission Statement

how to write a mission statement
by CJ McDaniel // July 4  

Mission statements provide companies and their stakeholders with a concise yet impactful explanation of what their company does and aspires to accomplish in the near and distant future. A mission statement is a guiding principle behind their business decision-making processes by aligning core values to decision-making processes. Writing a mission statement requires careful thought and comprehension of a company’s purpose and vision, yet many struggles with creating one resulting in confusion among employees and customers alike. So, how to write a mission statement?

In this article, we will go through the steps involved in writing a mission statement for any company, highlight key elements that should be included, and provide examples from different industries of successful mission statements. By the time this article concludes, you should have an in-depth knowledge of how to create an authentic mission statement that accurately represents core company values and future aspirational goals for success.

Step-by-Step Guide on How to Make a Mission Statement

Mission statements are:

  • Integral parts of organizations or businesses.
  • Outlining their purposes and objectives.
  • The strategies they plan to employ to accomplish them.

A carefully written mission statement serves several functions. External parties can understand the organization’s priorities and direction, while internal members are encouraged to align themselves with the company’s objectives. When well written and communicated to employees, it also encourages employees to align themselves with themhelping simultaneously achieve shortand long-term objectives. Our comprehensive guide on writing an effective mission statement covers essential elements and tips for its creationfollow our complete guide, and you’ll soon achieve greatness!

Start With Core Purpose and Values

Before writing your organization’s mission statement, its core purpose and values must be clearly articulated. This requires understanding what sets your company apart from competitors and why its existence was inspired in the first place. When selecting these values, it’s also imperative that they align with those held dear by key stakeholders, as conflicts in values can create consistency among employees and clarity for customers and clients alike.

Create an Effective Mission Statement

Writing an effective mission statement requires keeping it short, clear, and direct. A good rule of thumb would be to make the mission statement no more than one sentence long – with 20 words being the ideal length. A short mission statement with easy comprehension and recall will resonate with stakeholders while also becoming part of your organization’s culture, impacting decision-making at every level of decision-making processes.

To achieve maximum clarity and conciseness in a mission statement, begin with an action verb expressing its core purpose – such as “We strive for,” or “Our goal is,” etc. Additionally, use easily understandable language to avoid using technical terms that might otherwise obscure meaning.

Focus on Your Organization’s Impact

An effective mission statement should communicate how an organization positively affects its stakeholders: customers, employees, investors, or the community. To accomplish this goal, its contents must convey its unique value proposition, issues it addresses, or desired changes it seeks to bring forth into society; rather than emphasizing products, services, or experiences offered by an organization as its main theme, an effective mission statement conveys how its work makes an impactful difference for its target audiences and makes a real change that positively transforms lives while improving society in long-term, meaningful ways.

Reflect On Long-term Goals And Adaptability

Focusing on long-term goals and aspirations is vital when writing your organization’s mission statement. An effective mission statement is an indispensable guide that steers actions and decisions over time. Therefore, avoid mentioning specific technologies or trends that might become obsolete.

Your mission statement must also possess adaptability, meaning it should allow future organizational changes without fundamentally altering its core message.

Collaborate and Refine

Associating key stakeholders during the mission statement creation process is invaluable for ensuring that all perspectives are considered, and its message resonates with a broad audience. Once an initial draft has been developed, present it for feedback from business partners, employees, customers, etc. This process provides important insight and potential improvements that might have been overlooked initially.

Refining and revising your mission statement through iterative processes with feedback collected will ensure the final version captures the essence and purpose of your organization and is accessible to all. Remember that mission statements must effectively communicate the intended message to a wide range of readers; be open-minded toward other suggestions!

Frequently Asked Questions About Writing a Mission Statement

Q: What is a Mission Statement?
A: A mission statement is a summary that articulates an organization or individual’s purpose, values, and goals in a nutshell. It captures why they exist and their vision for how they intend to reach those goals.

Q: Why Is A Mission Statement Necessary?
A: A mission statement provides direction, clarity, and focus. It assists decision-making processes while communicating an organization’s purpose to stakeholders and inspiring employees or individuals towards a common goal.

Q: How Long Should A Mission Statement Be?
A: Mission statements should be concise and straightforward for maximum impact and efficiency. An ideal mission statement would consist of one to two sentences that concisely enumerate the organization or individual’s primary mission and values.

Q: What should a Mission Statement Include?
A: A mission statement should articulate an organization or individual’s primary goals, target audience/beneficiaries, underlying core values or principles, and strategies or methods to fulfill that mission.

Q: Where can I begin when writing my mission statement?
A: To write your mission statement, start by reflecting on your organization or individual efforts’ purpose and values and any unique contributions or impacts you’d like to create.

Q: Should a mission statement be unique?
A: Absolutely. It should reflect an organization or individual’s distinctive identity and purpose and highlight their goals and values.

Q: Can mission statements change over time?
A: Absolutely. Mission statements can morph or
be revised in response to shifts in goals, values, or circumstances for an organization or individual; their goals can change over time as their values shift so that revision can occur as necessary.

Q: Can a mission statement be revised or updated?
A: To keep its relevance aligned with your current vision and objectives. Reviewing and refining it on an ongoing basis should maintain its significance.

Q: What are some tips for writing an engaging mission statement?
A: Some practical approaches for crafting an enticing mission statement include being brief, specific
and focused on creating impact with your statement. Utilize a language that captures the core purpose.

Q: Should my Mission Statement Be Aspirational?
A: Although mission statements often aim to inspire growth and provide aspirations for future goals, they should also reflect current reality and attainable goals. Aim for an ideal balance between ambition and attainability when creating your statement of purpose.

Q: Can individuals have personal mission statements?
A: Individuals can create personalized mission statements that outline their purpose, values, and goals – guiding career choices, personal growth initiatives, and decision-making processes.

Q: Should stakeholders be involved in creating a mission statement?
A: Involvement from key stakeholders is vital in creating an impactful mission statement for any organization.

Q: Can mission statements be used for marketing and branding purposes?
A: Yes, well-crafted mission statements can serve as powerful marketing and branding tools, communicating an organization’s values and purpose to customers, investors, and the general public.

Q: Should a mission statement be revisited periodically?
A: Yes, revisiting your mission statement can ensure it aligns with your organization or individual’s goals and values as circumstances shift or your focus changes internally or externally.

Q: Should Mission Statements Be Shared Publicly?
A: Yes, mission statements can often be shared publicly to convey an organization or individual’s purpose and values, often on websites, promotional materials, and other communication platforms.


Crafting an engaging mission statement is integral to building the foundation and direction of an organization. Organizations can craft mission statements that resonate with employees, customers, and partners by emphasizing core values, keeping content concise yet memorable, highlighting stakeholders’ impacts, setting long-term goals that adapt to changing conditions, and encouraging collaboration.

Once written, it’s essential for organizations to effectively communicate the mission statement across their entire organization and ensure it remains consistent in actions, decisions, and communications. Doing this will create a powerful and lasting organization.

Writing a mission statement is an integral step toward building any successful business or organization, serving as its cornerstone and outlining the purpose, values, and goals that guide its activities.

Identify your core values and business purpose to create an effective mission statement. Your mission statement should be concise, easy to understand, and memorable without using technical terms or trendy phrases. This will ensure its longevity.

Remember that a mission statement should evolve along with your business; therefore, review it regularly to ensure it remains accurate.

A well-crafted mission statement provides guidance and transparency for your team and stakeholders. It sets standards for decision-making within your organization while uniting it around a common purpose – taking time and care in crafting meaningful statements is investing in its future success!

About the Author

CJ grew up admiring books. His family owned a small bookstore throughout his early childhood, and he would spend weekends flipping through book after book, always sure to read the ones that looked the most interesting. Not much has changed since then, except now some of those interesting books he picks off the shelf were designed by his company!