How to Write a Bestseller: Unlocking Your Path to Literary Success

how to write a bestseller
by David Harris // March 31  

Writing a bestseller is a dream for many authors, but where do you even begin? The challenge lies in not just creating a great story but understanding the market and what readers crave. The straightforward answer is to focus on storytelling, connect with your audience, and refine your writing process.

Guide to Writing a Bestseller

1. Research Your Market

  • Understand your genre and target audience. Bestsellers often fit a specific mold that readers crave.
  • Analyze current bestsellers. Look at what is trending in your genre—consider elements like character development, plot structure, and pacing.
  • Example: If you’re writing in the romance genre, explore bestselling novels like “The Kiss Quotient” by Helen Hoang. What depth do the characters have? What specific tropes resonate?

2. Create a Compelling Premise

  • Ensure your story has a clear and enticing hook. Your premise should create curiosity and invite readers in.
  • For instance, “A young woman discovers she has inherited a haunted mansion, and must uncover family secrets while contending with a ghost that doesn’t want to leave.”

3. Develop Strong Characters

  • Characters should have arcs that evolve throughout the story. Readers connect with relatable characters who face challenges and grow.
  • Example: Think of Elizabeth Bennet in “Pride and Prejudice.” Her journey is a catalyst for engaging the reader emotionally.

Pros and Cons of Character Development

Pros

  • Engaging characters can create strong reader loyalty.
  • Multi-dimensional characters elevate the story.

Cons

  • Overly complex characters may confuse readers if not executed carefully.
  • Readers may disengage if characters lack growth or depth.

Best Practices for Character Building

  • Develop backstories: Understand where your characters come from to inform their choices.
  • Create character profiles: Document specifics like their likes, dislikes, fears, and motivations.
  • Use dialogue: Bring your characters to life through authentic conversations.

4. Craft an Engaging Plot

  • Structure is key. Use tried and true formats like the three-act structure or the hero’s journey.
  • Create plot twists to keep readers guessing. For instance, the reveal that a trusted ally is actually a villain can add layers to the narrative.

Potential Pitfalls in Plot Development

  • Inconsistent pacing: Ensure that each act builds upon the last without dragging or rushing.
  • Predictable endings: Surprise your audience. Think creatively about how to resolve conflicts.

5. Establish a Strong Setting

  • Your setting should help create an atmosphere. It can also serve to influence character actions and plot lines.
  • Example: In “The Night Circus” by Erin Morgenstern, the circus itself becomes a character with its own enchanting and mysterious qualities.

Tips for Effective World-Building

  • Use sensory details: Immerse your readers by including sights, sounds, and smells.
  • Consider a relatable yet intriguing backdrop: Think about settings that balance the familiar with an element of the fantastic.

6. Polish Your Prose

  • Editing is vital. Ensure clarity and maintain a consistent tone and style throughout the manuscript.
  • Consider getting feedback from beta readers who can provide insights from a reader’s perspective.

Editing Best Practices

  • Set your draft aside before editing to gain fresh eyes on the content.
  • Focus on one aspect of editing at a time: plot, character, pacing, and then line edits for grammar and style.

7. Develop an Effective Marketing Plan

  • Even the best book needs marketing to reach its audience. Formulate a strategic plan that outlines how you’ll promote your book.
  • Leverage social networks to engage with future readers and cultivate an audience ahead of your book launch.

Strategies for Book Promotion

  • Build an Author Website: Use this as a central hub for your book and updates.
  • Start a Blog: Share insights on your writing journey, book-related topics, or advice for aspiring authors.
  • Engage in Book Communities: Join platforms like Goodreads to engage with passionate readers.

8. Utilize Professional Support

  • Consider hiring a literary agent or a professional editor. Their skills can lead you to success, from refining your manuscript to landing a publishing contract.

Pros and Cons of Seeking Professional Support

Pros

  • Insider knowledge can pave the way for success.
  • Professional editing can enhance your manuscript’s quality.

Cons

  • Hiring professionals can be pricey.
  • Not all agents or editors are the right fit; research is essential.

9. Stay Persistent and Resilient

  • Writing a bestseller requires multiple drafts and rejections. Embrace the process and keep pushing forward.
  • Remember, many bestselling authors faced numerous setbacks before achieving their goals.

Real-World Example of Persistence

Take the case of J.K. Rowling. Her “Harry Potter” series faced multiple rejections before eventually being published and becoming a global phenomenon. The lesson here: resilience pays off.

10. Stay Open to Feedback

  • Be prepared to accept constructive criticism. It is crucial for honing your work.
  • Built a network of fellow writers for mutual reviews; this can lead to valuable insights.

Potential Obstacles to Accepting Feedback

  • Personal attachment to characters or plotlines can create resistance to change.
  • Seek objective reviewers who can offer a fresh perspective.

11. Understand the Self-Publishing Landscape

  • Many bestselling authors gained success through self-publishing. Familiarize yourself with platforms such as Amazon KDP or IngramSpark.
  • Explore ways to optimize your book’s metadata and cover design, both of which play significant roles in attracting readers.

Best Practices in Self-Publishing

  • Create an eye-catching cover: Invest in graphic design services or explore tools like Canva.
  • Utilize SEO techniques for your book listing: Optimize your keywords and book description to improve your chances of visibility.

12. Harvest Reader Engagement Through Book Launches

  • Organize book launch events, whether virtual or in-person, to create buzz. Engage with fans and offer sneak peeks.
  • Create a countdown to release day on social media to build excitement.

Strategies for a Successful Book Launch

  • Utilize email marketing: Send out newsletters to potential readers with exclusive content and release updates.
  • Run giveaways: Consider offering free copies or merchandise to spark interest.

13. Evaluate and Adapt

  • After your book launches, keep an eye on sales figures and reader reviews. Use this feedback to adapt and improve future work.
  • Consider conducting surveys among readers to understand what they enjoyed and what they would like to see in your next book.

Pros and Cons of Writing a Bestseller

Pros

  • Wide Reach: Bestsellers can reach a vast audience and increase your visibility as an author.
  • Financial Rewards: Financial success can enable you to focus more on writing full-time.
  • Enhanced Reputation: Being labeled a bestselling author can bolster your credibility and open doors to future publishing opportunities.

Cons

  • Pressure to Perform: Chasing the same success causes burnout or heightens fear of failing in future endeavors.
  • Market Trends Change: What sells well today may not resonate tomorrow. Continually adapting can be challenging.
  • Quality Over Quantity: Sometimes, the pressure to write a bestseller can compromise your story’s intrinsic quality.

Best Practices for Writing a Bestseller

  • Study the Market: Stay updated on emerging trends in publishing and readership.
  • Network with Other Authors: Collaborate and share resources with other writers. This approach will not only support your journey but may also introduce your work to a wider audience.
  • Attend Workshops or Courses: Continuous learning can refine your writing skills and offer motivational boosts.

Potential Pitfalls in Writing a Bestseller

  • Copying Popular Works: While it’s acceptable to take inspiration, use originality to avoid the trap of imitation.
  • Ignoring Feedback: Dismissive attitudes towards constructive criticism can hinder your growth as a writer.
  • Neglecting Marketing: Don’t underestimate the importance of building your brand and audience presence. Failure to market effectively can leave your great book unnoticed.

Troubleshooting Common Issues in Writing a Bestseller

1. Plot Holes That Trip Readers Up

You’ve crafted a gripping story, but suddenly, readers are asking: “Why did that character suddenly decide to rob a bank?” To avoid this, outline your plot before writing. If you find loopholes, address them with side characters or flashbacks that fill in gaps. For example, a character could have earlier influences or motivations tied to a crucial scene. Show their internal struggle and enrich the narrative.

2. Character Flaws and Consistency Issues

If readers note that your hero acts contrary to their established personality, it can be jarring. Create a detailed character sheet for each protagonist, outlining attributes, imperfections, and history. Stick to it. If your character suddenly does something unpredictable, ensure there’s a solid reason. Perhaps past trauma resurfaces, making them react unexpectedly—but be clear about that build-up throughout your story.

3. Pacing Problems

Your book drags in the middle, and readers are yawning. Check whether the plot slows down after an exciting event. If a chapter consists of long descriptions with little action or dialogue, tighten it up. Introduce new conflicts or accelerate existing ones to keep up the momentum. If a scene doesn’t contribute to character development or plot progression, consider cutting it.

4. Dialogue That Feels Stiff or Unnatural

Characters chatter away, but something feels off. To avoid awkward dialogue, read it aloud. If it sounds stilted, revise it for a more natural flow. Pay attention to how people speak in real life—emphasize subtext, interruptions, and vernacular. Different characters will speak differently based on their backgrounds; make sure that’s evident.

5. Overwriting or Underwriting

You’ve either packed too much into a scene or skimmed over crucial plot points. Check your word count compared to established industry norms for your genre. If your manuscript is much longer, you may need to trim excessive descriptions or scenes that don’t serve the plot. Conversely, if your word count is too low, consider expanding scenes with more detail or subplot development.

6. Failing to Engage Your Audience

If early feedback shows readers are confused or bored, it’s time to examine your opening chapters. Books need a hook to grab attention from page one. Start with a juicy conflict or a pressing question. Engage readers right away so they feel they must keep turning the pages.

7. Inconsistencies in Tone

Your book swings from a lighthearted rom-com to a dark thriller without clear transitions, leaving readers feeling whiplashed. Keep your genre in mind throughout your writing. Use beta readers to gauge whether the tone aligns with the genre you’re writing in. If shifts in tone are intentional, ensure they’re well-foreshadowed.

8. Editing Overwhelm

You’ve finished your draft, and now the editing phase feels endless. Approach editing in stages. First, focus on big-picture elements like structure and pacing. Then, move to character arcs and dialogue. Finally, comb through for grammar and typos. If you struggle to cut your darlings, consider feedback from trusted readers who can highlight areas needing improvement.

9. Lack of Research or Authenticity

Your character suddenly pulls out a technical gadget that doesn’t exist, or they give medical advice that’s downright inaccurate. Research is key. Dive into resources related to your plot’s setting, character profession, or any specialized knowledge. Consult experts or reliable sources to add authenticity and avoid obvious pitfalls.

10. Copying Trends Instead of Creating Them

You’re tempted to model your book after a current bestseller. This approach can lead to a derivative story. Take inspiration from successful books, but strive to infuse your unique voice and ideas. Examine what elements resonated with readers and think about how to reimagine those concepts. Create conflicts or character dynamics that haven’t been fully explored in recent hits.

Frequently Asked Questions (FAQs) Related to How To Write A Bestseller

Q. What is the first step in writing a bestseller?
A. The first step is to find a compelling idea. Think about what excites you or what stories resonate with readers.

Q. How important is my writing style in creating a bestseller?
A. Your writing style is crucial. It should be engaging and clear. Readers should feel drawn into your world without struggling to follow along.

Q. Should I outline my book before I start writing?
A. Yes, outlining can help organize your thoughts and keep your story on track. It serves as a roadmap so you don’t get lost along the way.

Q. How do I develop my characters?
A. Develop your characters by giving them distinct personalities, backgrounds, and motivations. Readers love relatable characters with flaws and growth.

Q. How do I choose the right genre for my bestseller?
A. Consider what you enjoy writing and what readers are interested in. Research popular trends, but ensure they align with your passion.

Q. Is it important to have a strong opening line?
A. Yes! Your opening line should grab attention right away. It sets the tone for the entire book and encourages readers to keep turning the pages.

Q. How can I make my plot more engaging?
A. Add twists, conflicts, and stakes. Create situations that challenge your characters, forcing them to grow or change throughout the story.

Q. Should I be worried about readers’ feedback?
A. While feedback is valuable, don’t let it control your vision. Use it to improve your work, but remember, not every reader will love your book.

Q. How do I handle writer’s block when trying to write a bestseller?
A. Take breaks, change your environment, or set smaller goals. Sometimes, stepping away for a bit can spark new ideas.

Q. What’s the best way to market my book once it’s done?
A. Build an online presence through social media and author websites. Engage with readers and consider book reviews and giveaways to spread the word.

Conclusion

Writing a bestseller isn’t about luck; it’s about strategy, persistence, and knowing your audience. While writing a bestseller isn’t an exact science, following these guidelines can set you on the right path. The key is to remain authentic to your voice and vision. Focus on crafting compelling stories that will hook readers from the beginning and encourage them to turn to the next page. With persistence and dedication, you will edge closer to achieving that coveted bestseller status!

About the Author

David Harris is a content writer at Adazing with 20 years of experience navigating the ever-evolving worlds of publishing and technology. Equal parts editor, tech enthusiast, and caffeine connoisseur, he’s spent decades turning big ideas into polished prose. As a former Technical Writer for a cloud-based publishing software company and a Ghostwriter of over 60 books, David’s expertise spans technical precision and creative storytelling. At Adazing, he brings a knack for clarity and a love of the written word to every project—while still searching for the keyboard shortcut that refills his coffee.