How to Self Publish a Children’s Book: Your Simple Guide to Success

how to self publish a children's book
by David Harris // March 26  

Self-publishing a children’s book can feel overwhelming. Many aspiring authors wonder where to start, how to navigate the process, and what pitfalls to avoid. The good news? It can be a rewarding experience filled with creativity and opportunities to share your stories with young readers.

Steps to Self-Publication

Here’s a succinct breakdown of the steps to self-publish your children’s book:

  1. Write and Edit Your Manuscript
  2. Illustrate Your Book
  3. Choose a Publishing Platform
  4. Format Your Book
  5. Design a Cover
  6. Set Your Pricing
  7. Publish and Distribute
  8. Market Your Book

1. Write and Edit Your Manuscript

The first step is to write a compelling manuscript. Children’s books usually focus on themes relevant to kids, such as friendship, adventure, or learning. When writing, consider your target age group; writing for toddlers is vastly different than writing for pre-teens.

Example:

A tale of a mouse aspiring to be an astronaut can captivate the imaginations of young readers. Ensure your writing is age-appropriate; use simple language and a fun, engaging tone.

After completing your first draft, edit it. This step is crucial. Consider hiring a professional editor, especially one with experience in children’s literature. Their keen eye can help you spot inconsistencies or areas needing more clarity.

2. Illustrate Your Book

Next, illustrations bring your story to life. The right images can make or break a children’s book. Decide whether you want to illustrate the book yourself or hire a professional illustrator.

Tips for Choosing an Illustrator:

  • Portfolio Review: Look at their previous work. Does their style match your vision?
  • Budget: High-quality illustrations can be costly. Determine your budget and communicate this upfront.
  • Rights: Make sure you clarify the rights to the images with your illustrator.

Hypothetical Scenario:

You write a vibrant story about a squirrel’s journey through a magical forest. An illustrator provides whimsical images that complement the text beautifully. This visual appeal captures the attention of your young audience.

3. Choose a Publishing Platform

Once you have your manuscript and illustrations ready, it’s time to choose where to publish. There are multiple platforms available for self-publishing, each with its pros and cons.

Popular Platforms:

  • Amazon Kindle Direct Publishing (KDP): Offers eBook and print-on-demand options. Its vast reach gives you access to millions of readers.
  • IngramSpark: Ideal for those looking to distribute physical copies to bookstores and libraries. It involves setup fees, but the distribution network is extensive.
  • Blurb: Excellent for photo-heavy books, including children’s picture books.

Pros and Cons:

  • KDP: Easy to use but can be competitive, making it hard to stand out.
  • IngramSpark: Wider distribution but initially more expensive.
  • Blurb: Great for illustration but may lack extensive marketing.

4. Format Your Book

Correct formatting is crucial to ensure your book aligns with the requirements of your selected publishing platform. For children’s books, layout is significant because it affects how the text and images work together.

Formatting Tips:

  • Margins: Ensure ample margin space to avoid text getting cut off during printing.
  • Font Choice: Use kid-friendly fonts that enhance readability.
  • Page Count: Children’s books usually range from 24 to 40 pages. Keep this in mind when formatting.

5. Design a Cover

The cover of your book provides the initial impression for potential readers. It needs to be eye-catching and give a hint of the story inside.

Cover Design Tips:

  • Title Legibility: Ensure your title is easy to read and stands out, even in thumbnail size.
  • Character Presence: Include main characters on the cover to attract kids.
  • Colors: Bright colors can draw attention on the shelf or online.

6. Set Your Pricing

Pricing your children’s book can be tricky, but it’s crucial for sales. When setting your price, consider factors like print costs, royalties, and competitor pricing.

Pricing Tips:

  • Do Market Research: Look at similar books to gauge pricing.
  • Consider Your Costs: Ensure you cover costs and still make a profit.
  • Test Different Price Points: Start with one price and adjust based on sales data.

Example:

If your print cost is $3 per copy and competitors price similar books at $15, you could start at $13 to remain competitive while still making a profit.

7. Publish and Distribute

With everything prepared, upload your formatted book to your chosen publishing platform. Each platform has a different process, but it typically involves filling out information like title, author, and book description.

Distribution Tips:

  • Select Distribution Channels: Opt for expanded distribution if available to get into libraries and bookstores.
  • ISBN Considerations: Purchase your ISBN or use a free one provided by the platform, though this may affect ownership rights.

8. Market Your Book

Finally, once your book is published, it’s time to spread the word. Marketing is vital to ensure your book reaches its audience.

Marketing Strategies:

  • Social Media: Create accounts or use existing ones to promote your book. Engage with school communities, parenting groups, and libraries.
  • Book Launch Events: Host a launch event at a local bookstore or library. Consider reading sessions that can attract families.
  • Author Website: Develop a website to present your work, share updates, and engage with readers.

Actionable Tips:

  • Create engaging content, such as posts about your writing journey or behind-the-scenes glimpses of the illustration process.
  • Consider collaborations with schools for reading sessions, which can create buzz and boost sales.

Best Practices for Self-Publishing

As you navigate the self-publishing world, keep in mind these best practices:

  • Stay Organized: Keep track of your edits, communications with illustrators, and marketing efforts in one place.
  • Learn from Others: Join online forums or groups for self-published authors to share experiences and get advice.
  • Embrace Feedback: Constructive criticism is invaluable. Use it to improve not just for this book but for your future projects.

Potential Pitfalls to Avoid

While self-publishing is an exciting adventure, it’s not without its challenges. Awareness of common pitfalls can help steer your project in the right direction.

Common Pitfalls:

  • Skipping Editing: Don’t overlook the editing stage. A polished book is essential for a good reader experience.
  • Neglecting Marketing: Successfully publishing is only half the battle; robust marketing is crucial for success.
  • Ignoring Audience: Writing a fantastic story without considering age-appropriate elements or interests can leave your intended audience unfazed.

Real-World Applications

When an aspiring author named Sarah decided to self-publish her children’s book about a dragon who learns to fly, she followed the steps mentioned above meticulously. She wrote and edited the manuscript, hired a talented illustrator, and chose KDP as her publishing platform. After formatting the book to meet KDP’s requirements and designing a stunning cover with bright colors, she set her price at $12.99.

Sarah launched her book at a local library, did readings, and promoted it heavily on social media. By connecting with local schools, she organized readings that required her to explain the key lesson in the book: believing in oneself. Her engaged audience not only bought her book but also spread the word.

Through careful planning, sound execution, and relentless marketing, Sarah’s book went on to become a local favorite, demonstrating that self-publishing, while challenging, can lead to significant achievements when approached strategically.

Take these steps to begin your journey into self-publishing a children’s book successfully. Embrace the process, stay creative, and let your storytelling shine.

Troubleshooting Common Issues in Self-Publishing a Children’s Book

Self-publishing a children’s book can be exciting, but it’s not always a smooth ride. Here are some common issues you might encounter and how to tackle them.

1. Formatting Nightmares

You’ve written a delightful story about a talking cat, but when you upload your manuscript, the spacing is all off. Pages look jumbled, and images are randomly placed. The fix? Use a reliable template specifically designed for children’s books. Start with tools like Adobe InDesign or free options like Canva. Make sure to follow the recommended specifications for trim size and bleed, which are critical for illustrations. Pay special attention to font sizes, as kids’ books often have larger text for readability.

2. Illustrations Not Matching Your Vision

You hired an illustrator, but the first draft isn’t what you expected. The colors look dull, and the characters don’t match your characters’ personalities. Here’s how to address this: Create a detailed brief for the illustrator outlining your vision. Be specific about the emotions, color schemes, and character traits. If revisions aren’t going well, be direct with feedback. Consider setting up regular check-ins to ensure the work stays aligned with your expectations.

3. Cover Design Dilemmas

Your book cover is the first thing readers see, and you’ve uploaded a design that just isn’t catching the eye. It’s too busy, or perhaps it looks too similar to other books in the market. To resolve this, research best-selling children’s books in your genre. Analyze what works—the colors, fonts, and imagery. Use tools like Canva for design ideas, or even consult with a professional designer who specializes in children’s literature. Ensure your cover is playful yet clear, reflecting the story within.

4. Distribution Confusion

You’ve finished your book, but now you’re scratching your head over distribution channels. Should you go with Amazon, IngramSpark, or both? Each platform has its pros and cons. Amazon is great for e-books and offers print-on-demand services, but remember, it’s highly competitive. IngramSpark has a wider reach to brick-and-mortar stores but comes with setup fees. Research where your target readers are most likely to purchase books and choose a platform accordingly.

5. Marketing Mix-Up

Once your book is published, you need readers. If your launch is quiet, it could be an issue with your marketing outreach. Instead of relying solely on social media, consider building an email list. Offer a freebie related to your book—like a coloring page or activity sheet—to attract subscribers. Invest in targeted ads on Facebook or Instagram, focusing on parents and educators who would be interested in children’s literature. Engage with local schools and libraries for readings; this can create buzz and drive sales.

6. Pricing Problems

Setting the right price for your children’s book can feel like a guessing game. If your book is priced too high, sales may drag, but too low, and it might undermine its value. Research similar books in your genre. Consider your production costs, but also factor in what readers are willing to pay. Many children’s books range from $10 to $15 for print editions. Experiment with different price points during promotional periods to see what resonates with buyers.

7. Feedback from Young Readers

After launching, you might get feedback that leaves you puzzled. A reader says they love the story but find the illustrations confusing. This is a cue to analyze your work through the eyes of children. Conduct reading sessions with kids in your target age group. Use their reactions and feedback to guide future revisions or projects. Their perspective is invaluable and can shape your next book into a bestseller.

Stay proactive when addressing these challenges as you navigate the self-publishing world.

Frequently Asked Questions (FAQs) Related to How To Self-Publish A Children’s Book

Q. What is the first step to self-publishing a children’s book?
A. The first step is to write your manuscript. Focus on crafting a story that’s engaging, age-appropriate, and has a clear message.

Q. Do I need to hire an illustrator for my children’s book?
A. Yes, hiring an illustrator is often essential for children’s books. Visuals are crucial in storytelling and can draw in young readers.

Q. What are the common formats for self-publishing a children’s book?
A. You can self-publish in various formats, including print (like paperback), eBooks, and audiobooks. Pick the format that best suits your audience.

Q. How do I format my manuscript for self-publishing?
A. Use a standard format: 8.5 x 11 inches for picture books and 6 x 9 inches for chapter books. Keep margins wide, and ensure the layout is easy to read.

Q. Where can I publish my children’s book?
A. You can publish through platforms like Amazon Kindle Direct Publishing, IngramSpark, or Lulu. Each platform has its pros and cons, so research to find the best fit for you.

Q. How do I set a price for my children’s book?
A. Price your book based on similar titles in your genre, the format, and your target audience. Make sure it reflects the value of your work while staying competitive.

Q. Do I need an ISBN for my children’s book?
A. Yes, an ISBN (International Standard Book Number) is essential for selling your book through retailers. Many self-publishing platforms offer free ISBNs, or you can buy one.

Q. How can I market my self-published children’s book?
A. Promote your book through social media, author websites, book signings, and school events. Consider reaching out to parenting blogs or local libraries for reviews or readings.

Q. Can I get my children’s books into libraries or schools?
A. Yes, you can reach out to libraries and schools directly. Be prepared to provide a copy of your book and explain why it would be valuable to their collection.

Q. Is it necessary to hire an editor for my children’s book?
A. While it’s not mandatory, hiring an editor is highly recommended. An editor can provide feedback on story flow, grammar, and age appropriateness to ensure your book is polished and ready for publication.

Conclusion

Self-publishing a children’s book is an exciting journey that allows you to share your stories with young readers. Remember to focus on writing a captivating story, investing in quality illustrations, and marketing your book effectively. Get the right tools and strategies, and you can become a published author. So, get started today and make your mark in the world of children’s literature!

About the Author

David Harris is a content writer at Adazing with 20 years of experience navigating the ever-evolving worlds of publishing and technology. Equal parts editor, tech enthusiast, and caffeine connoisseur, he’s spent decades turning big ideas into polished prose. As a former Technical Writer for a cloud-based publishing software company and a Ghostwriter of over 60 books, David’s expertise spans technical precision and creative storytelling. At Adazing, he brings a knack for clarity and a love of the written word to every project—while still searching for the keyboard shortcut that refills his coffee.