How to Publish a Coloring Book on Amazon

how to publish a coloring book on amazon
by David Harris // March 25  

Getting your coloring book into the hands of eager artists can be complex. Many aspiring creators don’t know how to navigate the self-publishing process, leading to frustration. Hence, a common challenge arises: how to publish a coloring book on Amazon? Fear not! You can successfully navigate this colorful journey with the right steps and guidance.

Guide to Publishing Your Coloring Book

Step 1: Understand Your Audience

Before diving into your designs, take a moment to know who you’re creating the coloring book for. Are you targeting children, adults, or perhaps a niche group like nature enthusiasts or mandala lovers?

Example: A coloring book aimed at seniors can include larger patterns and simpler designs, while a book for kids might feature cartoon characters, animals, or fun themes like space adventures.

Tip: Conduct a quick survey among friends or family who fit your target demographic to gather feedback on design ideas and themes.

Step 2: Create Your Designs

Now it’s time to channel your inner artist and create the designs for your coloring book. Pick up a pencil for hand-drawn pieces or use digital tools such as Adobe Illustrator. Free programs like Inkscape offer solid alternatives for digital creation.

Actionable Tips:

  • Conduct brief surveys or research to find out what themes are trending. Websites like Pinterest and Instagram are great for discovering popular designs.
  • Once you have a theme, create your artwork. If you’re an artist, you can draw your designs digitally or on paper. If you’re not an artist, consider hiring a freelancer from platforms like Upwork or Fiverr to bring your vision to life.
  • Designs should be crafted with a high resolution, preferably 300 DPI or more, to guarantee excellent print quality.
  • Keep the designs clear and bold. Intricate patterns are great, but too many details could frustrate younger audiences.
  • Consider including blank spaces to give the colorist some breathing room and creativity.

Example: If you draw a series of animal designs, think about adding a page that encourages users to create their animal companion by giving them a blank page with only outlines. Connecting with a freelancer who understands your vision can also elevate the quality of your book.

Step 3: Format Your Pages

Once you have a set of finished designs, it’s time to format the pages according to Amazon’s Kindle Direct Publishing (KDP) requirements. Pay attention to size, margins, and image quality.

Best Practices:

  • Standard sizes for coloring books often include 8.5 x 11 inches, which provides ample room for coloring.
  • Save your pages in PDF format for seamless uploading.
  • Include a front cover, a back cover, and a title and copyright page in your book. You’ll want a vibrant cover that can grab attention!

Example: If you opt for the 8″ x 10″ format, ensure that your images fit well on the page and leave enough white space for coloring. This step can make a difference in user experience.

Step 4: Create Your KDP Account

If you haven’t already, sign up for an Amazon Kindle Direct Publishing (KDP) account. It’s a straightforward process that will require your basic information.

Actionable Tips:

  • Make sure you’ve got your tax information ready. KDP needs this for payments.
  • Go to the KDP website.
  • Click on “Sign up” and proceed with the given steps.
  • Fill in your author bio and other necessary information. This part is your chance to connect with potential readers.
  • Take note of the ISBN; KDP provides a free ISBN for paperbacks, which you will need for your book.

Step 5: Upload Your Coloring Book and Cover

Prepare your files for upload. You’ll need both the interior and cover files ready. Navigate to your KDP dashboard, where you’ll see an option to add a new title. Amazon provides guidelines for cover creation, but here are the basics:

Cover Requirements:

  • It should be a single PDF if you’re self-publishing.
  • Correct dimensions based on your book’s format.
  • Attractive design to catch the eye of customers.

Steps to Upload:

  1. Choose “Paperback” as your book type.
  2. Fill in the book details, including title, author name, and description.
  3. Upload your formatted PDF of the interior and at least one cover image.
  4. Select your book’s categories and keywords to help readers find your coloring book.
  5. Set your pricing.

Actionable Tip:

Consider tools like BookCoverZone or Canva for cover design. These platforms offer user-friendly templates.

Example: If your coloring book is themed around whimsical cats, a cover featuring a colorful illustration of a cat with vibrant designs can attract buyers.

Step 6: Set Your Pricing and Royalties

It’s crucial to set the right price for your coloring book. The price should reflect the quality and the market while still ensuring you receive a decent royalty. Research similar coloring books on Amazon to determine a competitive price point.

Pricing Strategy:

  • Look at books with similar content and quality.
  • Choose between $7 and $15 for a reasonable range.

You’ll earn royalties based on your pricing choice. KDP offers two royalty structures:

  • 35% Royalties: More suitable for books priced under $2.99.
  • 70% Royalties: For books priced between $2.99 and $9.99.

Actionable Tip:

Consider offering a launch discount to attract initial buyers. This strategy can help gather reviews and generate interest in your book.

Example: If your book costs $10 to print, consider pricing it at $15 or $16. This way, you can comfortably cover your expenses while providing value to your customers.

Step 7: Publish and Market Your Book

Once you click “publish,” your coloring book will be available on Amazon in about 24 to 72 hours. However, just because it’s published doesn’t mean your work is done. Promotion is crucial for visibility. Without it, your masterpiece may collect digital dust.

Actionable Tips:

  • Social Media Marketing: Use platforms like Instagram and Facebook to showcase samples of your coloring pages. Engaging visuals can attract attention.
  • Influencer Collaborations: Partner with artists or influencers in the coloring community to reach a wider audience. They could review or demonstrate pages from your book.
  • Amazon Ads: Consider running ads on Amazon to target potential buyers directly.

Step 8: Connect with Your Audience

Connecting with your audience can help build a community around your coloring book.

Actionable Tips:

  • Create a dedicated social media page or a Facebook group for coloring enthusiasts where users can share their colored pages.
  • Offer a download of a few sample pages on your website to entice potential buyers.

Pros and Cons of Publishing a Coloring Book on Amazon

Pros:

  1. Low Initial Investment: With KDP, you don’t need to print large quantities of your book upfront.
  2. Wide Reach: Amazon provides access to a massive customer base, greatly increasing your visibility.
  3. Creative Freedom: You’re in control of your designs, themes, and overall layout.

Cons:

  1. Royalties: The royalty structure can feel a bit restrictive compared to self-publishing, especially if you’re selling at a low price.
  2. Competition: With many coloring books available, standing out can be challenging.
  3. Formatting Issues: Ensuring that your pages print correctly can sometimes be a headache if you’re not familiar with the formatting procedures.

Avoiding Pitfalls in Coloring Book Publishing

Common Mistakes:

  1. Ignoring Market Research: Neglecting market research can result in developing a product that lacks appeal to potential buyers.
  2. Inconsistent Art Quality: Ensure all pages maintain a consistent level of design quality. A drastic difference in complexity can turn off your audience.
  3. Neglecting Marketing: Many creators launch their book and assume sales will come pouring in. A proactive marketing strategy is essential.

Actionable Tips:

  • Check out coloring books that are currently trending on Amazon. Note down their styles and themes to gain an understanding of what works.
  • If you have a significant following on your personal or business social media channels, leverage that presence to kickstart initial sales.

Maintaining Quality Control

Ensuring top-notch quality is crucial for coloring books. Make sure to review your final product before it goes live.

  • Order a proof copy of your coloring book from KDP before making it available to the public. This way, you’ll see the quality of your pages firsthand.
  • Take note of any areas that may need revising. Don’t hesitate to make adjustments after your initial launch if feedback suggests it.

The Magic of Collaboration

In addition to going solo, consider collaborating with other artists. Cross-promoting can expose your work to a larger audience.

  • Host a coloring book collaboration, where each artist contributes a few pages to a single book. This approach can be a unique selling point and draw attention.
  • Partner with influencers in the coloring community who can help market your book to their followers.

Best Practices for Success

To maximize the success of your coloring book, implement these best practices:

  1. Test Your Pages: Print a few copies of your book to ensure the images look good when printed. Test the coloring experience to ensure the pages are enjoyable.
  2. Gather Feedback: Share samples with friends or family for honest feedback. Adjust based on their suggestions before the official launch.
  3. Network: Join online communities centered around coloring books and self-publishing. Sites like Reddit or Facebook groups can provide tips, insights, and support.
  4. Continuous Learning: Stay updated on trends in the self-publishing world. Platforms like KDP frequently update their resources and guidelines.

Troubleshooting Common Issues When Publishing a Coloring Book on Amazon

1. Incorrect File Formatting

You uploaded your coloring book, and then the dreaded “file upload error” pops up. This issue often happens due to incorrect file types or sizes. Ensure your files are in PDF format, as Amazon requires this for both interior and cover files. Additionally, check that your PDF is set to the right dimensions—standard sizes for coloring books usually range from 8.5″ x 11″ to 8″ x 10″. If your pages are too large or too small, you’ll get a nasty error message. Use tools like Adobe Acrobat or free online PDF converters to adjust your file size.

2. Low-Quality Images

After uploading, you notice that several pages are blurring or pixelated. Low-resolution images often cause this. Amazon requires a minimum of 300 DPI (dots per inch) for print quality. If your images look fuzzy in the preview, go back to your design software and ensure every image is saved at the right resolution. If you’re unsure, resampling your images to increase DPI can often resolve the issue.

3. Incorrect Dimensions

You may find that your coloring book doesn’t match the dimensions you intended. Amazon has specific size requirements for print books. If your book doesn’t fit one of these sizes, it will be listed as “not available” for publication. Double-check the template you’re using against Amazon’s requirements. Use a program like Adobe InDesign or even Microsoft Word to set your page dimensions correctly before exporting your final PDF.

4. Cover Design Issues

Your cover looks stunning in your design software, but once uploaded, it doesn’t match the colors you intended. This issue could be due to the RGB vs. CMYK color issue. Make sure your cover designs are converted to the CMYK color mode, as this is what Amazon uses for printing. If colors seem off after uploading, check back in your design software and adjust accordingly before uploading again.

5. Content and Format Errors

So you’ve uploaded your book, but there’s a big note saying “format issues.” This issue can happen if your pages aren’t formatted correctly, like having unnecessary spaces or margins. Amazon has specific guidelines for margins, bleed areas, and gutter width. Double-check these details in KDP’s formatting guidelines. Clean up your PDF in a simple PDF editor to remove any unwanted elements before re-uploading.

6. Layout Issues in the Preview Tool

If your layout looks off in the online preview tool, don’t panic. Often, this is because the PDF hasn’t been created with the right settings. Check the PDF settings to ensure all fonts are embedded and that the layout matches the template provided by KDP. If necessary, re-export your files from your design program and re-upload.

7. Pricing Problems

You’ve set your book price, only to find out it’s showing as “not eligible for royalties.” Typically, this happens because the price doesn’t meet the necessary threshold to cover printing costs, along with Amazon’s fees. To prevent this mistake, consult Amazon’s pricing calculator. It will help determine the lowest price suitable for your book based on size and page count.

8. ISBN Issues

You click “publish,” and you receive a message about your ISBN. If you choose to use a free ISBN provided by Amazon, make sure you select that option during the setup. If you have your own ISBN, ensure it’s not already registered to another title. An incorrectly assigned ISBN can halt your publication.

9. Delayed Approval Time

After hitting “publish,” days go by, and still no approval. This delay can be disheartening. Sometimes, Amazon takes longer to review due to high submission volumes or issues with the content. If you notice delays over a week, reach out to Amazon’s support with your KDP account details for clarification.

10. Review Process Confusion

You got an email about the review process, but the feedback is vague. Don’t speculate on the problem. Instead, access your KDP account and inspect the submission status. Identify particular comments or suggestions, then adjust your files as needed. Frequent issues typically involve image quality or formatting mistakes.

11. Slow Sales Post-Publication

If your coloring book isn’t selling as well as expected, it might be due to visibility issues. Ensure your book description is optimized with keywords that potential customers might search for. Consider promoting your book on social media or engaging with online communities that appreciate coloring books. Poor marketing can hinder even the best books.

Frequently Asked Questions (FAQs) Related to How To Publish A Coloring Book On Amazon

Q. What type of content do I need for my coloring book?
A. You’ll need original illustrations or line art that people can color. Make sure your designs are distinctive and appealing to your target audience.

Q. What format should I use for my coloring book files?
A. You should use a PDF format for your coloring book. This format is commonly used for printing through Amazon’s KDP (Kindle Direct Publishing).

Q. What size should I make my coloring book?
A. Common sizes for coloring books are 8.5″ x 11″ or 8″ x 10″. Choose a size that suits your designs and is convenient for coloring.

Q. Do I need a cover for my coloring book?
A. Yes, you need a cover! An eye-catching cover will help attract buyers. Make sure it represents the content and style of your coloring book.

Q. How much should I charge for my coloring book?
A. Pricing can vary, but a good range for coloring books is between $5 and $20. Research similar books to find a competitive price.

Q. How do I set up my Amazon KDP account?
A. Go to the Amazon KDP website and create an account. You’ll need to provide some basic information, including your tax information and bank details for payments.

Q. What is the process for uploading my coloring book to Amazon?
A. Once you have your account, you can create a new book project. Follow the steps to enter your book details, upload your interior and cover files, and set your pricing.

Q. Can I make changes to my coloring book after publishing it?
A. Yes, you can update your coloring book files and information anytime through your KDP account. Just keep in mind that updates may take a while to process.

Q. How do I market my coloring book once it’s published?
A. Promote your book on social media, create a website, or even run ads on Amazon. Engaging with coloring book communities can also help spread the word.

Q. How long does it take for my coloring book to be available on Amazon?
A. After you publish it, it usually takes 24 to 72 hours for your coloring book to appear on Amazon’s site. Patience is key, but a little excitement is normal!

Conclusion

As you embark on this colorful journey, keep an eye on your competitors and continually assess your approach. The self-publishing landscape is ever-evolving, and adapting to trends and feedback can make a significant difference in your success.

With determination, creativity, and strategic steps, your coloring book can become the next big hit on Amazon. Dive in, get your pages colored, and let your creativity shine!

About the Author

David Harris is a content writer at Adazing with 20 years of experience navigating the ever-evolving worlds of publishing and technology. Equal parts editor, tech enthusiast, and caffeine connoisseur, he’s spent decades turning big ideas into polished prose. As a former Technical Writer for a cloud-based publishing software company and a Ghostwriter of over 60 books, David’s expertise spans technical precision and creative storytelling. At Adazing, he brings a knack for clarity and a love of the written word to every project—while still searching for the keyboard shortcut that refills his coffee.