How to Publish a Children’s Book

how to publish a children's book
by David Harris // March 24  

Publishing a children’s book can feel overwhelming. Where do you start? The good news is that this process can be broken down into manageable steps. Publishing a children’s book is a process that involves writing, illustrating, editing, and finally, getting your book into the hands of young readers and their parents.

Guide to Publishing a Children’s Book

  1. Write the Manuscript
  2. Edit and Revise
  3. Illustrate (if applicable)
  4. Choose a Publishing Route
  5. Format the Book
  6. Publish the Book
  7. Market and Promote

1. Write the Manuscript

First and foremost, you need a captivating story. Tailor your content to the age group you have in mind. Picture books are often 500 words or less, while early readers can stretch to 1,500 words or more. Keep the language simple and engaging.

Tip: Read other successful children’s books to understand story structure and language choices. For example, a classic like “Where the Wild Things Are” uses fewer words but creates rich imagery and emotion, a must for children’s literature.

2. Edit and Revise

Editing is where the real magic happens. It requires more than grammar checks—it’s about polishing the storyline, enhancing character arcs, and adjusting the pacing.

Tip: Involve beta readers—parents, teachers, or children—to gather feedback. If your 6-year-old nephew isn’t interested after the first page, you may need to rethink your approach.

3. Illustrate (if applicable)

Great illustrations can turn an okay book into a fantastic one. If you are not an illustrator, you can hire a professional. Sometimes, publishers have in-house illustrators, so ensure you know the route you’re taking.

Tip: Look for illustrators through platforms like Fiverr or Behance, where you can explore many portfolios. Aim for style consistency with your story. For example, a whimsical story might benefit from light, colorful illustrations, while a more serious theme might require darker tones.

4. Choose a Publishing Route

Next, decide whether you want to go the traditional publishing route or self-publish.

Traditional Publishing: Here, you submit your manuscript to agents or publishers. This option usually involves query letters and waiting for responses.

  • Pros: Established credibility and professional support.
  • Cons: Competitive, time-consuming, and less creative freedom.

Self-Publishing: This is where you take the reins. You have total control over the creative process and can get your book out faster.

  • Pros: Creative freedom and potentially more profits.
  • Cons: Demands a clever marketing plan, and handling all aspects, from editing to promotion, can become overwhelming.

Hybrid Publishing: This option combines traditional and self-publishing. Authors often pay for specific services while retaining some creative control and profits.

  • Pros: Best of both worlds with more support than self-publishing.
  • Cons: Often more expensive, and research is critical to find reputable companies.

Tip: Research both avenues thoroughly. Join author groups online to hear experiences from those who’ve been down each path.

5. Format the Book

Once you have your manuscript and illustrations, proper formatting is crucial. This process varies depending on whether you’re creating a print or eBook.

Print: Use software like Adobe InDesign or hire a professional formatter. Pay attention to margins, bleed, and print quality.

eBook: eBooks are digital and should be formatted for different devices. Software like Scrivener and various online converters can help. Ensure that text flows well on all screen sizes.

Tip: Check the requirements for platforms like Amazon Kindle Direct Publishing (KDP) and IngramSpark for detailed formatting guidelines.

6. Publish the Book

It’s finally time to publish. Traditional publishing delegates this task to the publisher. Independent authors must select a platform. Here are some popular ones:

  • Amazon KDP: Simple setup for eBooks and paperbacks, offering high visibility.
  • IngramSpark: Excellent for print books, allowing for wider distribution in bookstores.
  • Barnes & Noble Press: Great for both eBooks and print, also gives access to their retail stores.

Tip: Carefully follow the submission guidelines and double-check all files for errors. Mistakes in final proofs can lead to costly reprints.

7. Market and Promote

The fun doesn’t stop at publishing. Marketing is key to reaching your audience.

Social Media: Use platforms like Facebook, Instagram, and Pinterest, where you can engage with parents and educators. Share snippets of your story, illustrations, or even behind-the-scenes work.

Book Signings: Organize events at local bookstores or libraries. Consider partnering with schools by offering readings or giveaways.

Launch Team: Build a team of supporters who can help spread the word through reviews and shares. Consider involving family, friends, or enthusiastic supporters.

Tip: Build an author website to centralize your marketing efforts. Include a blog with activities related to your book, which can be a hit with parents and educators looking for resources.

Best Practices in Children’s Book Publishing

  • Engage with Illustrations Early: If illustrations are integral to your book, collaborate with your illustrator throughout the creative process for the best outcomes.
  • Keep Learning: Read widely within the children’s genre to understand current trends, content themes, and language styles. Also, attend workshops and webinars.
  • Network: Connect with other children’s authors and industry professionals. Learning from others can help expedite your process or reveal important resources.
  • Solicit Reviews: Early reviews can boost your book’s credibility. Consider sending out Advance Reader Copies (ARCs) to generate buzz before your official launch.
  • Join Organizations: Membership in groups like the Society of Children’s Book Writers and Illustrators (SCBWI) opens doors to helpful resources, networking chances, and industry insights.

Potential Pitfalls to Avoid

  1. Neglecting Editing: Often, writers rush their book to publication, thinking it’s ready. Don’t skip a professional editorial review.
  2. Ignoring Your Audience: Remember who you are writing for. Engage your intended age group’s imagination and interests.
  3. Hard Sell: While it’s important to market your book, avoid coming off as too aggressive. Building relationships is more effective than hard sales.
  4. Overlooking Distribution: With self-publishing, ensure your book reaches your audience through various channels. Don’t limit yourself to just online sales; consider brick-and-mortar stores as well.
  5. Inconsistent Branding: Keep your marketing aesthetic aligned with your book’s theme. Consistent colors, fonts, and messaging will help your audience better recognize your work.

Real-World Example

Consider the journey of a fictional author, Lucy Hart. She started with a simple story about a mischievous cat. After writing her manuscript, she joined a local writers’ group, which led her to find an editor. They worked together through several drafts, and she eventually decided to self-publish after learning the ropes through online resources.

Lucy engaged a talented illustrator via a freelance platform, creating a vibrant cover that caught the eye. To get her book out there, she set up a social media campaign, reached out to bloggers, and even hosted readings at her local library.

Through her persistent efforts, Lucy didn’t just publish a book; she built a community of readers who eagerly awaited her next story.

Actionable Tips for Aspiring Children’s Authors

  • Utilize Online Courses: Platforms like MasterClass or Skillshare offer courses specifically for writing and publishing children’s books.
  • Create a Website or Blog: This helps establish your author brand. Blogs can also engage your audience with storytelling tips or snippets from your work.
  • Build an Email List: From the start, collect emails from those interested in your book. A dedicated email list can drive your pre-launch excitement.
  • Check Out Author Panels: Many industry-focused events have panels on children’s literature, providing insights into trends and strategies.
  • Stay Informed: Subscribe to industry newsletters like Publishers Weekly to keep up with market trends and emerging opportunities.

Troubleshooting Common Issues When Publishing a Children’s Book

Illustration Conflicts

You’ve chosen a talented illustrator, but the illustrations don’t match your vision for the book. This mismatch can happen when the illustrator interprets your ideas differently or if there’s a lack of communication about the style. To resolve this issue, set a clear direction upfront. Use visual references from other books or artwork to convey your style preferences. If things still don’t align, don’t hesitate to provide constructive feedback. Sometimes, small adjustments yield big improvements.

Formatting Nightmares

After drafting your manuscript, you realized that the formatting for different eBook platforms is a mess. The text looks great on your Word document, but once converted to ePub, it’s a jumble. To avoid this issue, use publishing software like Scrivener or Vellum that can handle formatting for you. If you encounter problems, go through your eBook file on different devices to catch any glitches. Make adjustments based on what you see, and don’t forget to double-check that your images are properly sized and located.

ISBN Confusion

You know you need an ISBN to publish your book, but you’re confused about how many to buy. One for your print version and one for your eBook? Or do you need more? Each format (e.g., hardcover, paperback, eBook) requires a separate ISBN. If you’re planning to publish in multiple formats, it’s time to stock up. Generally, it’s smarter to purchase a block of 10 ISBNs at once. Keep track of which ISBN goes to which format to prevent any mix-ups when it’s time to sell.

Cover Design Confusion

Your cover design strikes you as perfect, but friends and family think it’s too busy or unappealing. Covers are the first impression; they need to capture attention quickly. Get feedback from parents or teachers who know kids’ preferences. A good practice is to create several versions of your cover and conduct a small poll. This way, you can pick a design that resonates with your audience before the big reveal.

Target Audience Misalignment

You thought you wrote a delightful story for 5- to 7-year-olds, but feedback suggests it feels more suited for 2- to 4-year-olds. The language and themes might be off, causing misalignment. To troubleshoot this, revisit your manuscript after getting feedback. Pay attention to the vocabulary, sentence length, and overall themes. You can also test your book by reading it aloud to kids in the target age group. Their reactions can provide insight into what needs tweaking.

Pricing Problems

You set the price for your children’s book but find that sales are sluggish compared to competitors. Research other children’s books in your genre. Check listings on platforms like Amazon to see what similar books are priced at. If your book is significantly higher or lower, consider adjusting the price. Offering promotions or discounts, especially during launch week, can boost visibility and sales.

Marketing Dilemmas

You’ve published your book, but nobody seems to know it exists. Social media promotion isn’t generating interest, and your book launch is approaching. To troubleshoot, revisit your marketing strategy. Ensure you’re engaging with relevant audiences by joining children’s book clubs or parenting groups online. Consider reaching out to local schools or libraries for reading events. Create eye-catching visuals and share behind-the-scenes looks at your publishing journey to create buzz.

Negative Feedback

You’ve gotten some bad reviews, and it stings. Remember, criticism is part of the process. Look at the feedback objectively. If specific points are made about pacing or character development, use them as constructive criticism for future projects. Engage positively with reviewers if possible—thank them for their insights, and consider it a growing opportunity.

Proofreading Errors

After receiving the proof copy, you spot typos and formatting issues that you thought were fixed. Errors can often sneak by, particularly in children’s books where text demands brevity and precision. To address this, create a checklist of common mistakes you tend to overlook. Use professional proofreading services or ask a fellow writer to read the final version. Reading the text aloud can also help catch awkward phrasing or errors.

Distribution Challenges

Getting your book on shelves or with online sellers often presents unexpected challenges. You might find that local bookstores are hesitant to carry self-published books. If you face distribution challenges, start building relationships with local bookstores by offering to do book signings or readings. Utilize platforms like IngramSpark that can distribute your book to a wider audience. Don’t forget to check for ISBN registration requirements with each retailer for smooth processing.

Frequently Asked Questions (FAQs) Related to How To Publish A Children’s Book

Q. What are the first steps to publish a children’s book?
A. Start with writing your manuscript. Once that’s done, find an illustrator if your book needs pictures. You can then decide whether to pursue traditional publishing or self-publishing.

Q. How do I find an illustrator for my children’s book?
A. Look for illustrators on websites like Behance or Instagram. Alternatively, browse marketplaces like Fiverr or Upwork to connect with artists who match your creative vision.

Q. How does traditional publishing compare to self-publishing?
A. Traditional publishing means you work with a publisher who handles editing, printing, and distribution. Meanwhile, self-publishing gives you control over the whole process, but you have to manage everything yourself.

Q. Do I need an agent to publish a children’s book traditionally?
A. Having an agent can help you navigate the traditional publishing world, but it’s not strictly necessary. Some publishers accept unsolicited manuscripts, meaning you can submit directly to them.

Q. How do I format my children’s book for publishing?
A. Standard formatting calls for text in 12-point Times New Roman font, double-spacing, and 1-inch margins. For self-publishing, consult the specific guidelines of your selected platform to ensure compliance.

Q. What should I include in my children’s book proposal?
A. Your proposal should include a synopsis of the book, your target audience, a brief author bio, and a summary of comparable books. Add any marketing ideas you have as well.

Q. How do I determine the age group for my children’s book?
A. Think about the themes, vocabulary, and illustrations. For example, picture books are usually for ages 0-5, early readers are for ages 5-7, and middle-grade books are for ages 8-12.

Q. What are some common mistakes to avoid when publishing a children’s book?
A. Avoid underestimating the importance of illustrations, neglecting the editing process, and choosing a target age group that doesn’t fit your story.

Q. How can I market my children’s book after it’s published?
A. Use social media, attend book fairs, participate in local readings, and create a website. Consider reaching out to schools and libraries, too, as they often look for new books for their collections.

Q. What can I do if my children’s book doesn’t get published?
A. Don’t get discouraged. Seek feedback from readers or peers, revise your manuscript, and consider other publishing options. Many successful authors faced rejection before finding success!

Conclusion

Publishing a children’s book offers an adventure brimming with imagination and discovery. Begin with story ideas, and then tackle the path to publication—each step matters in making your book a reality. Stay determined and receptive to feedback. Choose between traditional or self-publishing, always focusing on your audience. Enjoy the process. Your book might become a beloved item on a child’s shelf, so dive in and let creativity take flight!

About the Author

David Harris is a content writer at Adazing with 20 years of experience navigating the ever-evolving worlds of publishing and technology. Equal parts editor, tech enthusiast, and caffeine connoisseur, he’s spent decades turning big ideas into polished prose. As a former Technical Writer for a cloud-based publishing software company and a Ghostwriter of over 60 books, David’s expertise spans technical precision and creative storytelling. At Adazing, he brings a knack for clarity and a love of the written word to every project—while still searching for the keyboard shortcut that refills his coffee.