The Pantone Matching System (PMS) is an international color reproduction standard utilized globally within book and publishing industries. Established by Pantone, PMS ensures consistent color communication across platforms for greater consistency and precision.
Print Media Standardization System, commonly called PMS, is an industry-standard color specification system that printing and publishing professionals use to specify colors used when creating printed materials like books, magazines, brochures, and packaging. Each PMS hue is made by mixing various base inks at specific proportions into an array of shades; each hue is assigned its number and name, so communication and reproduction of particular hues are more easily accomplished.
Books and publishing industries utilize PMS colors extensively to ensure consistent color representation across various printing techniques and materials. When authors, illustrators, designers, publishers, printers, and distributors collaborate on book projects, color consistency must be upheld throughout the book to reach its intended visual impact. Authors typically specify PMS colors when discussing printed materials matching their original design intent with printers.
PMS colors offer many advantages, including durability, accuracy, and repeatability. By eliminating variations between printing methods or locations – especially important when producing books with multiple technologies – PMS colors ensure desired hues can be reproduced consistently across print methods and locations.
PMS colors can be essential when brand identity and color consistency are integral to an author or publisher’s brand guidelines, which dictate specific colors to be utilized across their book covers, logos, or promotional materials. By correctly employing PMS colors, they can ensure they present a uniform brand image across their publications.
PMS colors add unique effects and finish to books that add visual interest and individuality, such as metallic or fluorescent hues that create depth and vibrancy. Furthermore, unique PMS formulations extend beyond the basic CMYK model used by many printing processes, allowing for custom hues that stand out.
PMS colors provide book publishing companies with an invaluable asset that ensures accurate reproduction of colors. Publishers can accurately reflect client color preferences by employing PMS hues while upholding brand consistency and creating visually captivating printed materials.