Macro (short for “macroscopic”) refers to the large-scale structure of a book or other printed work. It is the overall design and layout of the book, as opposed to the micro level of individual elements such as words and letters.
A macro is a machine code subroutine that is embedded in a software program. It is invoked by the software program when it encounters a call to the macro. A macro can be used to automate repetitive tasks.
Macros are commonly used in word processing and spreadsheet applications to automate common tasks such as formatting text or inserting data. In these applications, macros are typically written in a scripting language specific to the application. For example, Microsoft Word macros are written in the Visual Basic for Applications (VBA) language.
Macros can also be used to create new commands in an application. For example, a macro could be used to create a command that inserts a specific piece of text into a document.
Macros are commonly used in printing applications to automate the process of printing documents. For example, a macro could be used to select the printer, set the paper size and orientation, and print the document. Macros can also be used to automate tasks in other applications.
The purpose of macro design is to create a pleasing and functional overall layout. This includes considerations such as page size and orientation, margins, gutters, and column width. It also involves choosing an appropriate typeface and point size, and setting up the book’s front matter (title page, table of contents, etc.) in a logical and attractive way.
Macro is an important aspect of books and printing. It allows for a more consistent and professional look to a book. It also allows for a greater degree of control over the print process, which can result in a higher quality product.