As a master rewriter, you know that keyline is essential to book design in the publishing industry. It determines where and how headings, body text, illustrations, and other visual elements are positioned on a page or spread, creating visually attractive and well-balanced layouts.
Keylines come into their own with multi-page projects such as books because they help establish visual hierarchy and aid readability. A good keyline helps readers find information quickly by allowing them to navigate content effectively and shows how the text should flow.
But there’s more to it than that. You might say that a strong keyline creates an overall look and feel for a publication. It adds balance. It creates unity at each page level. It gives structure – thus enhancing reading pleasure, plus adds perceived professionalism and credibility.
If using traditional typesetting, this was achieved via grids, guidelines, and typographical rules applied consistently throughout your work. These would ensure everything lined up perfectly with your chosen keyline.
Nowadays, we’re much more likely to use design software and layout programs where templates, layouts, and grids make implementing these things easier than when everything might have had to be done by hand. However, designers may still want to create their templates based on best practices and industry standards or use predefined ones created by publishers.
So why think about key lines when designing books? Because they influence overall readability and information, organization, and visual appeal – but mostly, they’re an element of guiding readers through your work, wrapped around enhancing understanding and engagement with whatever content you’ve presented.